Lifecycle & Loyalty Marketing Lead

JUST INGREDIENTS INC; Orem (UT); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical, Dental, Life Insurance

401K with company matching

4 weeks accrued PTO

Employee discounts

Fast-paced environment

Purposeful mission for health and well

Job summary

Just Ingredients is seeking a Retention & Loyalty Marketing Manager to own our customer retention strategy within a fast-growing health and wellness e-commerce brand. You’ll lead lifecycle campaigns across email, SMS, and loyalty programs, shaping journeys from welcome to recovery while improving lifetime value.

You’ll collaborate with Creative, Product Development, and Customer Experience to ensure cohesive, on-brand experiences and measurable outcomes.

Qualifications

• 5-7+ years of experience in retention, lifecycle, CRM, or loyalty marketing, ideally in DTC e-commerce or consumer products.
• 2-3 years managing people and projects.
• Proven experience managing lifecycle/loyalty programs across email, SMS, and related channels.
• Strong analytical skills; comfortable interpreting performance data to drive decisions.
• Proficiency in retention/CRM platforms (e.g., Klaviyo, Attentive, or similar).
• Experience with subscription management platforms (e.g., Recharge, Bold, Skio) strongly preferred.
• Familiarity with loyalty platforms (e.g., Smile.io, Yotpo, LoyaltyLion) a plus.
• Working knowledge of email/SMS marketing compliance requirements (CAN-SPAM, TCPA).
• Strong Excel and PowerPoint/reporting skills.
• Excellent written and verbal communication skills.
• Highly organized with strong project management skills; able to manage multiple priorities in a fast-paced environment.
• Experience collaborating cross-functionally and influencing without direct authority.
• SQL or data visualization/BI tool familiarity a plus.

Responsibilities

• Own the annual retention and loyalty marketing calendar, aligning campaign timing with product launches, promotions, and seasonal moments across the business.
• Lead personalized email and SMS campaigns across lifecycle journeys, from welcome series to win-back and re-engagement.
• Build, audit, and refine automated flows to reduce churn, boost subscription upgrades, and increase repeat purchase rates.
• Partner with Creative to ensure every campaign delivers a seamless, on-brand customer experience across touchpoints.
• Use customer segmentation and behavioral data to build journeys that feel relevant at every lifecycle stage.
• Establish and run A/B testing frameworks across subject lines, offers, send times, and cadence to improve engagement.
• Track KPIs (open/click, conversion, retention, CLV) and translate results into actionable recommendations.
• Ensure CAN-SPAM, TCPA compliance and platform-specific requirements are met.
• Drive subscription growth through targeted campaigns and loyalty messaging.
• Collaborate with Product Development to translate education and product benefits into lifecycle messaging.
• Test, measure, and iterate tactics to grow program participation and lifetime value.

Skills

Retention marketing

Lifecycle marketing

CRM strategy

Data analysis

Email marketing

Project management

Tools

Klaviyo

Attentive

Recharge

Skio

Excel

PowerPoint

Job description

Just Ingredients is seeking a Retention & Loyalty Marketing Manager to own our customer retention strategy within a fast-growing health and wellness e-commerce brand. You’ll lead lifecycle campaigns across email, SMS, and loyalty programs, shaping journeys from welcome to recovery while improving lifetime value.

You’ll collaborate with Creative, Product Development, and Customer Experience to ensure cohesive, on-brand experiences and measurable outcomes.