Lifecycle Growth Leader for Customer Platform

Duke Energy; Raleigh (NC); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Duke Energy in Raleigh, NC is seeking a senior professional to lead the customer lifecycle strategy for a new high-growth platform. You will shape onboarding, adoption, engagement, retention, and lifetime value, partnering across Marketing, Product, Digital, Technology, and Analytics to deliver measurable impact.

The role emphasizes data-driven insights, journey mapping, and cross-functional influence in a hybrid work environment.

Qualifications

• Bachelor's degree in engineering, business, finance or related field.
• Minimum 5 years related experience or Associate's degree with 7+ years.
• Equivalent combination of education and experience allowed.

Responsibilities

• Lead customer lifecycle strategies for onboarding, engagement, retention and growth.
• Develop and optimize customer journeys to improve platform adoption and CLV.
• Analyze data to identify trends and opportunities for improvement.
• Collaborate with Marketing, Product, Digital, Technology and Analytics teams.

Skills

Customer lifecycle management

Journey mapping

Stakeholder management

Data analysis

Cross-functional collaboration

Project management

Presentation skills

Voice of Customer

Education

Bachelor's Degree in Engineering/Business/Finance

Associate's degree (plus experience)

Tools

Microsoft Office

CoPilot

Job description

Duke Energy in Raleigh, NC is seeking a senior professional to lead the customer lifecycle strategy for a new high-growth platform. You will shape onboarding, adoption, engagement, retention, and lifetime value, partnering across Marketing, Product, Digital, Technology, and Analytics to deliver measurable impact.

The role emphasizes data-driven insights, journey mapping, and cross-functional influence in a hybrid work environment.