Lifecycle Engagement & CRM Strategist

AmaWaterways River Cruises; Calabasas (CA); On-site; USD 130,000 - 145,000; Full time

Job summary

AmaWaterways River Cruises is seeking a Senior Manager of Lifecycle Engagement & CRM to lead a globally enabled lifecycle strategy across guest journeys from prospect to post-cruise advocacy. You will shape programs with the SVP of Marketing, coordinate digital and offline touchpoints, and drive data-driven experiences that maximize engagement and long-term value.

The role requires hands-on execution, cross-functional collaboration across marketing, product, operations, revenue management, and

Qualifications

• 7–10 years of experience in lifecycle marketing, CRM, or customer engagement.
• Experience executing lifecycle strategies across full-funnel customer journeys.
• Strong knowledge of segmentation, personalization and customer data.
• Experience with CRM/marketing tech platforms (Salesforce or similar).
• Ability to collaborate cross-functionally beyond marketing, including product and operations teams.

Responsibilities

• Define and evolve lifecycle engagement strategy across acquisition, pre-cruise, onboard, and post-cruise experiences.
• Translate strategy into roadmaps, programs, and journey frameworks.
• Collaborate with Product, Operations, Revenue Management, Sales, and Technology to execute lifecycle programs.
• Lead onboarding, engagement, retention, loyalty, and win-back initiatives.
• Drive lead generation, nurturing, and cross-channel lifecycle activation.

Skills

Lifecycle marketing

CRM

Data analysis

Cross-functional collaboration

Marketing automation

Tools

Salesforce

Job description

AmaWaterways River Cruises is seeking a Senior Manager of Lifecycle Engagement & CRM to lead a globally enabled lifecycle strategy across guest journeys from prospect to post-cruise advocacy. You will shape programs with the SVP of Marketing, coordinate digital and offline touchpoints, and drive data-driven experiences that maximize engagement and long-term value.

The role requires hands-on execution, cross-functional collaboration across marketing, product, operations, revenue management, and