Life Sciences B2B Marketing Specialist

Azenta US, Inc.; Burlington (MA); On-site; USD 86,000 - 107,000; Full time

Job summary

Azenta US, Inc. in Burlington, MA seeks a Marketing Specialist to drive B2B marketing programs for the life sciences sector. You will partner with product marketing and the digital team to create campaigns, content, and assets that engage scientists and generate leads.

Ideal candidates have 3–5 years in life sciences marketing, strong writing skills, and hands-on experience with Canva, HubSpot, and Illustrator. Travel up to 5–10% may be required.

Qualifications

• 3–5 years in B2B life sciences marketing or equivalent.
• Excellent writing and storytelling abilities.
• Ability to translate science details into value-driven marketing messages.
• Comfort with design tools and digital marketing channels.

Responsibilities

• Strategize, execute, and optimize integrated marketing campaigns for target audiences.
• Collaborate with product marketing and digital teams to maximize awareness, leads and ROI.
• Create graphics and assist with creative development for campaigns.
• Measure marketing results and prepare reports for stakeholders and executives.
• Utilize marketing tech such as Asana, HubSpot, Canva, Salesforce to plan, execute and analyze activities.
• Develop copy for assets like eBooks, landing pages, and social posts; coordinate with agencies as needed.
• Support trade shows and events through copywriting, design coordination, and vendor management.

Skills

Storytelling

Writing skills

Time management

Collaboration

Experimental mindset

Education

Bachelor's Degree in Marketing, Business or Science

Tools

Illustrator

Canva

HubSpot

Job description

Azenta US, Inc. in Burlington, MA seeks a Marketing Specialist to drive B2B marketing programs for the life sciences sector. You will partner with product marketing and the digital team to create campaigns, content, and assets that engage scientists and generate leads.

Ideal candidates have 3–5 years in life sciences marketing, strong writing skills, and hands-on experience with Canva, HubSpot, and Illustrator. Travel up to 5–10% may be required.