Marketing Specialist

GENEWIZ from Azenta Life Sciences; Burlington (MA); On-site; USD 86,000 - 107,000; Full time

Job summary

GENEWIZ, from Azenta Life Sciences, is seeking a Marketing Specialist to join our global life sciences marketing team. The role partners with product managers to craft campaigns and materials that reflect the brand and engage target audiences.

You’ll manage content creation, copy editing, and use marketing tech like HubSpot, Canva, Asana, Salesforce to plan, execute, and measure results. Travel 5–10% is expected.

Qualifications

• Bachelor’s degree in business, marketing, communications or related field.
• 2-4 years’ experience in a marketing specialist-like role in Life Sciences or B2B.
• Solid writing and project management skills.
• Knowledge of marketing automation (HubSpot, Marketo, Eloqua) preferred; Canva/HubSpot for initial designs is a plus.
• Strong attention to detail and analytical skills; ability to deliver on time with accuracy.
• Strong communication and interpersonal skills; 5%-10% travel.
• Travel readiness and collaboration with cross-functional teams.

Responsibilities

• Develop marketing plans with product managers and the digital team to maximize awareness, leads, and ROI.
• Recommend and assist with creative development for campaigns, including copy and graphics.
• Use marketing tech to plan, execute, and measure results (Asana, HubSpot, Salesforce, Canva, etc.).
• Create copy for assets like eBooks, landing pages, and social posts; ensure brand consistency.
• Collaborate with designers and agencies for trade shows and promotional events.

Skills

Strong writing

Project management

Marketing automation

Stakeholder alignment

Analytical skills

Education

Bachelor’s degree in Business/Marketing/Communications or related field

Tools

HubSpot

Marketo

Eloqua

Canva

Salesforce

Asana

Job description

At GENEWIZ, from Azenta Life Sciences, new ideas, new technologies and new ways of thinking are driving our future. Our customer-focused culture encourages employees to embrace innovation and challenge the status quo with novel thinking and collaborative work relationships.

GENEWIZ is a global leader in multi-omics and synthetic solution services with headquarters in South Plainfield, NJ and offices and operations worldwide. We empower our customers’ research by providing high-quality, precision-based solutions from discovery through clinical development, enabling scientists to make breakthroughs faster and more efficiently. Key services include Next Generation and Sanger sequencing, gene synthesis, gene-to-discovery solutions including antibody production, viral packaging and mRNA synthesis. Together with our customers, we can be the partner of choice for life science communities worldwide, driving advancements that foster innovation across the globe.

What You’ll Bring…

The Marketing Specialist is an important member of the GENEWIZ marketing team. The right candidate will bring prior experience working in a B2B organization, preferably within the Life Sciences or Pharmaceutical industry, in a marketing role. You enjoy, and have had prior experience, partnering with product managers to develop marketing materials that resonate with target audiences and reflect the company brand.

What you’ll do:

• Work closely with product managers to develop marketing plans, and with digital team members to execute associated tactics with best practices in mind that enable us to maximize awareness, lead generation, and ROI.
• Recommend and assist with creative development related to campaigns. This includes content development and editing, and creating graphics as needed.
• Utilize marketing technology stack to plan, execute, and measure results including Asana for project management, HubSpot for email campaigns and analytics, Canva for design, Salesforce.com for CRM, and other systems as required.
• Utilize content marketing and digital best practices as you develop copy for marketing assets such as eBooks, landing pages, and social media posts; collaborate with internal and agency creative partners to maintain brand standards while developing interesting creative assets that drive interest. Leverage project management and established processes to bring these assets to the market on time and on budget.
• Partner with x-functional team in the promotion and communications around trade shows and promotional events including writing and proofreading marketing copy, working with designers, and third-party providers as needed.

What you’ll bring:

• Bachelor’s degree in business, Marketing, Communications, or related field
• 2-4 years’ experience in a marketing specialist-like role, preferably in Life Sciences or other B2B industry
• Solid writing and project management skills are essential
• Knowledge of marketing automation (e.g. Hubspot, Marketo, Eloqua, etc.) preferred. Prior experience with Canva and/or Hubspot to develop initial designs of campaign elements preferred.
• Strong attention to details and analytical skills
• A proven track record of completing projects on-time with high-level accuracy
• Strong communication and interpersonal skills
• 5%-10% travel

Salary Range: $86,000 - $107,000 Anually