Life Sciences Marketing Specialist - B2B Campaigns

GENEWIZ from Azenta Life Sciences; Burlington (MA); On-site; USD 86,000 - 107,000; Full time

Job summary

GENEWIZ, from Azenta Life Sciences, is seeking a Marketing Specialist to join our global life sciences marketing team. The role partners with product managers to craft campaigns and materials that reflect the brand and engage target audiences.

You’ll manage content creation, copy editing, and use marketing tech like HubSpot, Canva, Asana, Salesforce to plan, execute, and measure results. Travel 5–10% is expected.

Qualifications

• Bachelor’s degree in business, marketing, communications or related field.
• 2-4 years’ experience in a marketing specialist-like role in Life Sciences or B2B.
• Solid writing and project management skills.
• Knowledge of marketing automation (HubSpot, Marketo, Eloqua) preferred; Canva/HubSpot for initial designs is a plus.
• Strong attention to detail and analytical skills; ability to deliver on time with accuracy.
• Strong communication and interpersonal skills; 5%-10% travel.
• Travel readiness and collaboration with cross-functional teams.

Responsibilities

• Develop marketing plans with product managers and the digital team to maximize awareness, leads, and ROI.
• Recommend and assist with creative development for campaigns, including copy and graphics.
• Use marketing tech to plan, execute, and measure results (Asana, HubSpot, Salesforce, Canva, etc.).
• Create copy for assets like eBooks, landing pages, and social posts; ensure brand consistency.
• Collaborate with designers and agencies for trade shows and promotional events.

Skills

Strong writing

Project management

Marketing automation

Stakeholder alignment

Analytical skills

Education

Bachelor’s degree in Business/Marketing/Communications or related field

Tools

HubSpot

Marketo

Eloqua

Canva

Salesforce

Asana

Job description

GENEWIZ, from Azenta Life Sciences, is seeking a Marketing Specialist to join our global life sciences marketing team. The role partners with product managers to craft campaigns and materials that reflect the brand and engage target audiences.

You’ll manage content creation, copy editing, and use marketing tech like HubSpot, Canva, Asana, Salesforce to plan, execute, and measure results. Travel 5–10% is expected.