Licensing Growth Architect

Lasko Products; West Chester (Chester County); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Hybrid work schedule

Dog-friendly headquarters

401(k) matching

Wellness incentives

Health coverage

Job summary

Lasko Products seeks a strategic Sales Director – Licensing to lead the company’s licensing strategy and build new revenue streams across its brand portfolio. You will manage end-to-end licensing, assess opportunities, and negotiate high-value partnerships to extend Lasko’s brands into new products and categories.

The role requires 8+ years in licensing or related business development, strong negotiation and financial modeling skills, and the ability to collaborate with cross-functional teams

Qualifications

• Bachelor’s degree required; MBA or related advanced degree preferred.
• 8+ years of progressive experience in brand licensing, licensing sales, business development, or licensing portfolio management.
• Proven success developing and executing licensing strategies that generated measurable royalty revenue and profitable brand growth.
• Demonstrated experience sourcing, evaluating, selecting, and managing licensees across multiple product categories.
• Strong experience negotiating licensing agreements, including royalties, minimum guarantees, advances, territories, channels, approvals, and performance terms.
• Experience building licensing pipelines, financial models, business cases, forecasts, and portfolio performance reports.
• Strong understanding of intellectual property protection, brand governance, product approvals, royalty reporting, and contract compliance.
• Ability to assess potential partners based on commercial capabilities, financial strength, operational execution, distribution, quality, and brand fit.
• Background in consumer products, durable goods, home products, appliances, or a related industry preferred.
• Strong commercial and financial acumen with the ability to balance revenue growth, risk management, and long‑term brand equity.
• Excellent executive communication, relationship-building, presentation, and negotiation skills.
• Ability to travel as needed for partner meetings, trade shows, and industry events.

Responsibilities

• Develop and execute a comprehensive licensing strategy aligned with brand, growth, and financial objectives.
• Identify opportunities to extend brands into new product categories, consumer segments, channels, and use occasions through licensing.
• Build and maintain a prioritized pipeline of licensing opportunities based on strategic fit, consumer relevance, market potential, and profitability.
• Develop annual licensing plans, revenue targets, royalty forecasts, and long-term portfolio growth strategies.
• Evaluate market trends, competitive activity, consumer insights, and category dynamics to identify high-potential brand extensions.
• Present licensing opportunities, business cases, and strategic recommendations to executive leadership.
• Source, evaluate, qualify, and select prospective licensees with suitable capabilities and reach.
• Lead licensing discussions from outreach through term-sheet negotiation, contract execution, and launch.
• Negotiate royalty rates, minimum guarantees, advances, territories, channels, product categories, performance requirements, and renewal terms.
• Develop financial models and business cases assessing revenue potential, profitability, risk, and value.
• Conduct commercial due diligence on prospective partners and opportunities.
• Partner with Legal and Finance to structure agreements and protect IP.

Skills

Licensing strategy

Negotiation

Financial modeling

Portfolio management

Brand governance

Executive communication

Deal execution

Strategic planning

Cross-functional collaboration

Leadership

Education

Bachelor’s degree

MBA preferred

Job description

Lasko Products seeks a strategic Sales Director – Licensing to lead the company’s licensing strategy and build new revenue streams across its brand portfolio. You will manage end-to-end licensing, assess opportunities, and negotiate high-value partnerships to extend Lasko’s brands into new products and categories.

The role requires 8+ years in licensing or related business development, strong negotiation and financial modeling skills, and the ability to collaborate with cross-functional teams