Library Marketing & Communications Specialist

Princeton Public Library; Princeton (NJ); Presencial; USD 25.000 - 39.000; A tiempo parcial

Descripción de la vacante

Princeton Public Library in Princeton, NJ is seeking a Marketing & Communications Assistant to support print and digital content creation for library services, programs and initiatives. You will design promotional materials, update web visuals, draft press releases, manage social media content, and help track performance metrics while maintaining brand consistency across channels.

This part-time, non-exempt role offers opportunities to collaborate across departments and contribute to community

Formación

• Bachelor's degree in marketing, communications, journalism, English, public relations, graphic design, or a related field.
• Demonstrated experience in professional writing, editing and creating content for digital and social media platforms.
• Excellent written, verbal, organizational and interpersonal communication skills.
• Strong attention to detail and commitment to producing accurate, high-quality work.
• Ability to manage multiple priorities, meet deadlines and work effectively both independently and collaboratively.
• Demonstrated ability to gather information from multiple stakeholders and translate it into clear, engaging communications.
• Proficiency with Google Workspace and Canva.
• Experience with Adobe Creative Suite, including InDesign, Photoshop, Illustrator and Acrobat.
• Strong visual design skills, including an understanding of typography, layout, composition and branding.
• Working knowledge of website content management systems (CMS), including updating website content and applying basic web writing and usability principles.
• Familiarity with major social media platforms and email marketing software.
• Working knowledge of print production processes and file preparation for commercial printing.
• Basic photography, photo editing and/or video editing skills.
• Knowledge of marketing, public relations, branding and digital communications best practices.
• Familiarity with Windows and macOS operating systems.
• Experience creating and interpreting basic analytics reports for social media, email marketing or website performance.

Responsabilidades

• Designs marketing and promotional materials, including but not limited to flyers, handbills, web graphics and newsletter graphics using brand guidelines.
• Updates website images as needed.
• Prints and displays flyers and handbills.
• Collaborates with the Social Media Committee to develop, create, schedule and publish content for the library's Facebook, Instagram, X and LinkedIn accounts; monitor engagement; and assist with reporting on performance metrics.
• Writes clear, engaging copy for a variety of audiences and platforms, including but not limited to web, email, social media and print.
• Prepares and distributes monthly press releases highlighting upcoming library events and programs.
• Drafts and distributes press releases using source materials and information gathered through interviews with library staff and program presenters.
• Produces and schedules monthly email newsletters.
• Proofreads communications materials, including website content, calendar content, emails, outreach materials and Board documents, to ensure accuracy, consistency and adherence to established style guidelines.
• Maintains brand consistency across all communications and materials.
• Manages multiple projects simultaneously while meeting deadlines.
• Performs communications and marketing duties in accordance with established priorities and deadlines.
• Takes pride in the library. Creates a safe and inviting atmosphere, ensuring it is clean and in good repair.
• Performs other duties as assigned.

Conocimientos

Content creation

Social media management

Copywriting

Branding

Attention to detail

Team collaboration

Communication

Educación

Bachelor's degree in marketing, communications, journalism, or related field

Herramientas

Google Workspace

Canva

Adobe Creative Suite

CMS

Web editing

Descripción del empleo

Princeton Public Library in Princeton, NJ is seeking a Marketing & Communications Assistant to support print and digital content creation for library services, programs and initiatives. You will design promotional materials, update web visuals, draft press releases, manage social media content, and help track performance metrics while maintaining brand consistency across channels.

This part-time, non-exempt role offers opportunities to collaborate across departments and contribute to community