Lending Marketing Manager

The NHHEAF Network; Concord (NH); Hybrid; USD 70,000 - 100,000; Full time

Job summary

The NHHEAF Network seeks a Growth Marketing Manager to expand Granite Edvance and EdvestinU awareness and loan application growth. Reporting to the Marketing Director, you will lead integrated campaigns, create compelling content, and manage digital initiatives with internal teams and vendors.

This hands-on role requires strong communication, multi-channel expertise, and the ability to drive measurable results while collaborating across departments.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field preferred.
• Experience executing multi-channel campaigns from planning through reporting.
• Strong project management and organizational skills.
• Ability to translate strategy into action with data-driven improvements.

Responsibilities

• Identify opportunities to improve campaign processes, workflows and coordination.
• Analyze performance metrics to optimize audience response and ROI.
• Execute integrated marketing campaigns across email, paid, web, and social channels.
• Create clear, audience-focused content across digital and print channels.
• Manage EdvestinU social media strategy and partner with Communications.
• Ensure compliance and secure final approvals with timelines.

Skills

Multi-channel marketing

Campaign management

Content creation

Analytics & metrics

Cross-functional collaboration

Project management

Written & verbal communication

Education

Bachelor's degree in Marketing

Tools

Marketing automation tools

Google Analytics

CRM software

Job description

Join our team!

We are adding to the team. We are searching for a results-driven marketer who enjoys turning strategy into action. Reporting to the Director of Marketing, the Growth Marketing Manager plays a key role in expanding awareness, engagement, and loan application growth for Granite Edvance and EdvestinU. This hands-on position manages the development and execution of integrated marketing campaigns, creates compelling content and assets, manages digital and social initiatives, and partners with internal teams and external vendors to deliver impactful results. Want to make a meaningful difference in the lives of students? We would love to hear from you!

Join our team!

We are adding to the team. We are searching for a results-driven marketer who enjoys turning strategy into action. Reporting to the Director of Marketing, the Growth Marketing Manager plays a key role in expanding awareness, engagement, and loan application growth for Granite Edvance and EdvestinU. This hands-on position manages the development and execution of integrated marketing campaigns, creates compelling content and assets, manages digital and social initiatives, and partners with internal teams and external vendors to deliver impactful results. Want to make a meaningful difference in the lives of students? We would love to hear from you!

Key Responsibilities

• Identify opportunities to improve campaign processes, workflows, tools and cross-functional coordination to increase efficiency, consistency and quality.
• Analyze campaign performance metrics, including delivery, engagement, conversion, application activity, cost, and return on marketing investment, to identify trends, optimize audience response, and recommend data-driven improvements.
• Execute integrated marketing campaigns across email, paid media, web, social media, and other channels, managing all phases from planning and compliance review through launch, optimization, and performance assessment.
• Write, edit, and proofread clear, audience-focused marketing content that translates complex product information, benefits, requirements, and disclosures into accurate, consumer-friendly communications across digital and print channels.
• Manage the EdvestinU social media strategy and support digital marketing campaigns across social, search, and display channels, partnering with the Communications team to drive engaging content, execution excellence, and measurable results.
• Manage campaign compliance and legal requirements by submitting marketing materials for review, incorporating required revisions with proper version control, securing final approvals, and proactively building review timelines into campaign plans to support efficient, on-schedule launches.

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field preferred. An equivalent combination of education, training, and relevant experience may be considered.
• Contribute to an inclusive, collaborative, and high-performing team environment through effective communication, knowledge sharing and support of team priorities.
• Demonstrated ability to execute multi-channel marketing campaigns and manage work from planning through launch and reporting.
• Strong project-management and organizational skills, with the ability to prioritize competing assignments and meet deadlines.
• Drive cross-functional campaign planning by gathering stakeholder input and translating business needs into effective marketing strategies, deliverables, and timelines.
• Exceptional communication and organizational skills, with the ability to build partnerships, manage competing priorities, and work effectively both independently and as a collaborative member of cross-functional teams

Success Factors

The ideal candidate is a strategic, mission-driven marketer who combines big-picture thinking with exceptional execution, outstanding written, verbal, and interpersonal communication skills, and a collaborative approach to building strong relationships and crafting clear, engaging messages. Passionate about advancing Granite Edvance's mission, this individual embraces the organization's values and demonstrates them through effective teamwork, thoughtful decision-making, and meaningful interactions with colleagues, partners, and customers. This person is dedicated to expanding knowledge and skills through professional development opportunities while partnering across departments to support organizational initiatives, enhance processes, and deliver exceptional customer experience. The ideal candidate brings strong project management skills, attention to detail, sound judgment, and a passion for using data-driven insights to continuously improve performance in a regulated environment.

Why join us?

We are committed to reducing barriers, expanding access, and helping individuals achieve their academic, career, and life goals. Granite Edvance advances opportunities that not only benefit individuals, but also the communities and economies they impact.

As an employee of Granite Edvance, you'll enjoy a competitive compensation and benefits package including Medical, Dental, Vision, 403(b) with company match, Life Insurance, Health Savings Account, Flexible Spending Account, Paid Time Off, including Holiday and Volunteer Time, Tuition Reimbursement, Student Loan Repayment Assistance, 529 Education Savings Plan Contribution, and Professional Development.

This full-time (hybrid) position will work at our office in Concord, NH. Availability of working between the hours of 8am and 5pm with flexibility to meet business requirements.

Our Values

Granite Edvance is committed to fostering a diverse workforce and an inclusive workplace where every team member feels a genuine sense of belonging and is empowered to bring their authentic self to work each day. We welcome and strongly encourage applications from individuals with diverse backgrounds, experiences, and perspectives.

We are committed to fair and equitable pay and pay practices. Actual pay rates may vary and will be based upon multiple factors including but not limited to a candidate's experience, training or education, as well as upon business need.

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Granite Edvance is an Equal Opportunity Employer.

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