Lending CRM & Journeys Specialist

LMCU; Grand Rapids (MI); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Weekly pay

Health coverage

Tuition reimbursement

HSA match

Parental leave

Retirement savings options

Job summary

Lake Michigan Credit Union is seeking a Lending Experience & Systems Analyst to manage day-to-day lending systems, journeys, data, and content. You will partner with lending, marketing, operations, and technology teams to support a seamless member experience across all lending products.

The role emphasizes operational excellence, CRM maintenance, troubleshooting integrations, and building CRM journeys that drive member engagement and growth. Full-time, hybrid in Grand Rapids area.

Qualifications

• Bachelor’s degree or equivalent in a related field.
• 3–5 years administering CRM platforms and supporting business systems.
• Experience in data analysis, reporting, and operational support in financial services.

Responsibilities

• Administer and maintain CRM and lending platforms, including user access and configuration.
• Monitor data flows, troubleshoot integrations, and coordinate resolutions.
• Triage and document system requests, escalating complex issues as needed.
• Support internal users to improve adoption of lending systems.
• Build and maintain CRM journeys based on designs and requirements.
• Perform QA testing to ensure journeys run accurately across channels.
• Update journey logic to drive member engagement and product growth.
• Coordinate CRM content updates and assets with marketing and compliance.
• Organize CRM content, templates, journeys, and lending resources.
• Generate recurring reports and analyze data related to lending journeys.
• Identify recurring issues and opportunities for system/process improvements.
• Adhere to core values and deliver excellent internal service.

Skills

CRM administration

Data analysis

Communication skills

Attention to detail

Education

Bachelor’s degree in Business, Marketing, Information Systems, Communications, or a related field

Tools

CRM platforms

Reporting tools

Job description

Lake Michigan Credit Union is seeking a Lending Experience & Systems Analyst to manage day-to-day lending systems, journeys, data, and content. You will partner with lending, marketing, operations, and technology teams to support a seamless member experience across all lending products.

The role emphasizes operational excellence, CRM maintenance, troubleshooting integrations, and building CRM journeys that drive member engagement and growth. Full-time, hybrid in Grand Rapids area.