Lending Experience & Systems Specialist

LMCU; Grand Rapids (MI); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Weekly pay

Health coverage

Tuition reimbursement

HSA match

Parental leave

Retirement savings options

Job summary

Lake Michigan Credit Union is seeking a Lending Experience & Systems Analyst to manage day-to-day lending systems, journeys, data, and content. You will partner with lending, marketing, operations, and technology teams to support a seamless member experience across all lending products.

The role emphasizes operational excellence, CRM maintenance, troubleshooting integrations, and building CRM journeys that drive member engagement and growth. Full-time, hybrid in Grand Rapids area.

Qualifications

• Bachelor’s degree or equivalent in a related field.
• 3–5 years administering CRM platforms and supporting business systems.
• Experience in data analysis, reporting, and operational support in financial services.

Responsibilities

• Administer and maintain CRM and lending platforms, including user access and configuration.
• Monitor data flows, troubleshoot integrations, and coordinate resolutions.
• Triage and document system requests, escalating complex issues as needed.
• Support internal users to improve adoption of lending systems.
• Build and maintain CRM journeys based on designs and requirements.
• Perform QA testing to ensure journeys run accurately across channels.
• Update journey logic to drive member engagement and product growth.
• Coordinate CRM content updates and assets with marketing and compliance.
• Organize CRM content, templates, journeys, and lending resources.
• Generate recurring reports and analyze data related to lending journeys.
• Identify recurring issues and opportunities for system/process improvements.
• Adhere to core values and deliver excellent internal service.

Skills

CRM administration

Data analysis

Communication skills

Attention to detail

Education

Bachelor’s degree in Business, Marketing, Information Systems, Communications, or a related field

Tools

CRM platforms

Reporting tools

Job description

Primary Location: Grand Rapids, MI; Tampa, FL; or Naples, FL

Employee Status: Full-Time

Workplace Type: Hybrid

Who we are:

At LMCU, you’ll find more than just a job - discover a fulfilling career where your contributions truly matter. Join our talented team at Lake Michigan Credit Union and discover the difference an employer who puts people first can make in your career and life.

About this position:

The Lending Experience & Systems Analyst is responsible for the day‑to‑day execution, administration, and support of lending‑related systems, journeys, data, and content. This role focuses on operational excellence—maintaining platforms, CRM functionality, supporting internal teams, executing approved journeys, and ensuring lending tools and resources are accurate, consistent, and easy to use. The analyst partners closely with lending, marketing, operations, and technology teams to support a seamless lending experience across all products that contributes to membership growth, engagement, and retention across all products.

What you’ll do:

• Administer and maintain CRM and related lending platforms, including user account management, role-based access, system configuration, routine maintenance, and quality checks.
• Monitor CRM integrations and data flows, troubleshoot issues, and coordinate resolution with internal or external partners as needed.
• Triage, resolve, and document system requests and issues, escalating more complex problems when appropriate.
• Provide guidance and support to internal users to improve understanding, adoption, and effective use of lending systems and tools.
• Build, update, test, and maintain lending‑related CRM journeys based on approved designs and business requirements.
• Perform quality assurance testing to ensure journeys execute accurately across channels, data conditions, and member segments.
• Maintain and update journey logic to support member engagement, product awareness, and relationship growth.
• Partner with Marketing to implement approved creative assets, copy, and templates within CRM journeys and lending communications.
• Coordinate updates and deployment of CRM content and assets, ensuring alignment with established brand and compliance standards.
• Organize and maintain CRM content, templates, journeys, lending resources, and related documentation to ensure accuracy and consistency.
• Generate recurring reports and support data analysis related to lending journeys, engagement, and system usage.
• Identify and communicate recurring issues, operational trends, and opportunities for system or process improvements.
• Adhere to and champion our core values of curious minds, collaborative hearts, and continuous excellence.

What you’ll bring:

• Bachelor’s degree in Business, Marketing, Information Systems, Communications, or a related field; an equivalent combination of education and experience may be considered.
• 3–5 years of experience administering CRM platforms, supporting business systems, reporting, data analysis, or related operational functions; financial services, banking, or lending experience preferred.
• Hands‑on experience administering CRM platforms and supporting integrated systems and technologies.
• Experience working with data structures, formatting, reporting, and analysis to support business and operational needs.
• Strong attention to detail with the ability to effectively manage multiple priorities, tasks, and requests.
• Strong communication skills with the ability to explain systems, processes, and technical information to non‑technical users.
• Organized, responsive, and service‑oriented approach with a focus on operational excellence and delivering a positive internal user experience.
• Ability to work effectively within established priorities, standards, and processes while demonstrating strong execution and follow‑through.

What you’ll get:

• All Employees: weekly pay and retirement savings options.
• Full‑Time Employees: comprehensive health coverage including medical (with prescription), dental, vision, HSA match, paid parental leave, and tuition reimbursement.
• To see a full list of our benefit offerings, check out this helpful guide!

LMCU is an Equal Opportunity Employer