Leisure Sales Manager - East Coast

Miraval Resorts & Spas; Lenox (MA); Hybrid; USD 100,000 - 140,000; Full time

Benefits offered by this job

World class resort

Awarded Fortune’s 100 best companies

Unlimited fitness center access

Tuition or wellbeing reimbursement

Employee discounts on spa services

Job summary

Miraval Berkshires Resort and Spa is seeking a Leisure Sales Manager to generate luxury leisure demand across an East Coast territory, representing Miraval Austin, Miraval Berkshires, and Miraval Tucson to luxury travel advisors and partners. The role emphasizes outbound prospecting, account management, and collaboration with Hyatt resources to deliver exceptional guest experiences.

The position requires a disciplined sales approach, strong emotional intelligence, and the ability to build

Qualifications

• 3–5 years of progressive experience in luxury hotel or resort sales, leisure sales, business development, or related hospitality discipline.
• Proven success in outbound prospecting, new account acquisition, and relationship management.
• Experience with luxury travel advisors, agencies, consortia or preferred networks is preferred.
• Strong knowledge of resort experiences, packages, and differentiators.

Responsibilities

• Develop and execute annual territory sales plans aligned with commercial strategy.
• Own performance for assigned territory with growth in demand, bookings and revenue.
• Prospect, acquire and manage relationships with luxury travel advisors and partners.
• Coordinate with Marketing and Revenue Management to ensure accurate partner offers and selling details.
• Plan sales trips, trade shows, and client engagement activities.

Skills

Prospecting

Account development

Relationship management

Luxury hospitality

CRM proficiency

Storytelling

Travel industry sales

Presentation skills

Education

Bachelor's degree in Hospitality

Tools

CRM platforms

MS Office

Virtual presentation tools

Job description

Organization- Miraval Berkshires Resort and Spa

Summary

Your journey begins now! At Miraval Berkshires it is our ongoing purpose to bring imagination, authenticity and meaning to wellness. Each day we work to bring out the best in all we do for our guests and colleagues (you) to take comfort in. Candidates interested in joining us on this journey need to believe in the power of the individual and understand that regardless of the job, every position has meaning and is important to Miraval’s purpose.

We are currently seeking a Leisure Sales Manager responsible for generating qualified luxury leisure demand and revenue for Miraval Resorts & Spas within an assigned regional territory. This role develops new accounts, grows existing relationships, and represents Miraval Austin, Miraval Berkshires, and Miraval Tucson to luxury travel advisors, preferred partner networks, transient negotiated accounts, and other high-value leisure channels.

The Leisure Sales Manager executes a disciplined territory plan through outbound prospecting, total account management, sales calls, educational presentations, webinars, trade shows, familiarization trips, site inspections, and client entertainment. The role partners closely with the Area Director of Leisure Sales, Director of Commercial Services, Revenue Management, Reservations, Marketing, Operations, Sales Support, property teams, and Hyatt colleagues to align account activity with commercial priorities and deliver exceptional client and guest experiences.

As an ambassador of the Miraval wellbeing brand, the Leisure Sales Manager uses consultative selling, strong emotional intelligence, and compelling storytelling to differentiate the Miraval experience, convert new sources of business, and build long-term relationships that support sustainable revenue growth.

Luxury Leisure Strategy & Territory Development

• Develop and execute an annual territory sales plan aligned with Miraval America commercial strategy, approved revenue goals, resort need periods, seasonal priorities, packages, promotions, and market opportunities.
• Own performance for the assigned territory and account portfolio, with a consistent focus on year-over-year growth in qualified demand, bookings, revenue, and account production.
• Analyze market trends, account performance, booking patterns, competitive positioning, and client feedback to identify emerging opportunities and refine sales priorities.
• Translate resort offerings, wellbeing experiences, packages, and business needs into targeted account plans, outreach strategies, and compelling sales presentations.
• Maintain current knowledge of all Miraval resorts, Hyatt resources, luxury leisure trends, and relevant market developments to represent the portfolio accurately and confidently.

Prospecting, Account Acquisition & Relationship Management

• Maintain a strong and consistent outbound prospecting cadence to uncover new luxury travel advisors, agencies, consortia accounts, transient negotiated opportunities, and other qualified sources of business.
• Establish, maintain, and strengthen relationships with prospective and existing partners through total account management, thoughtful follow-up, and responsive service.
• Qualify and prioritize prospects based on strategic fit, production potential, guest profile, market influence, and alignment with Miraval brand positioning.
• Develop account-specific action plans that include education, engagement, conversion, retention, and growth strategies.
• Communicate programs, promotions, packages, services, and property updates accurately and consistently to support confident selling by travel partners.

Preferred Partner Networks & Sales Channels

• Support and grow relationships with Signature, Ensemble, and other approved preferred partner networks, luxury travel communities, and relevant industry organizations.
• Maintain accurate, current, and compelling resort information within approved partner portals, account resources, sales tools, and brand-standard documents.
• Identify opportunities to increase partner engagement, training participation, qualified referrals, and production across preferred channels.
• Coordinate with Marketing, Revenue Management, Reservations, and property teams to ensure partner offers, packages, amenities, and selling details are accurate and operationally executable.
• Assist with the growth and maintenance of the travel industry contact and email database in accordance with applicable standards and privacy requirements.

Sales Trips, Trade Shows & Client Engagement

• Plan and execute monthly sales trips throughout the assigned territory using clear objectives, prioritized appointments, disciplined expense management, and timely post-trip follow-up.
• Organize and deliver outside sales calls, prospecting calls, educational webinars, presentations, and other account engagement activities that build awareness and conversion.
• Professionally represent Miraval and Hyatt at targeted conferences, trade shows, networking events, and industry meetings as assigned.
• Develop and host familiarization trips, site inspections, VIP client visits, and client entertainment that deepen product understanding and position the Miraval experience effectively.
• Set measurable goals for sales activities and evaluate outcomes, conversion, account advancement, and return on investment to improve future planning.

Cross-Functional Partnership & Guest Experience

• Partner with Sales Support, Reservations, Revenue Management, Marketing, Operations, and property teams to coordinate account needs, booking requirements, client visits, and guest service details.
• Communicate VIP, advisor, and client expectations clearly and early to help ensure seamless execution at every guest touchpoint.
• Collaborate with resort teams to resolve service issues, protect client relationships, and identify opportunities to strengthen future experiences.
• Maintain strong, productive relationships with Hyatt colleagues and enterprise partners while leveraging relevant tools, programs, and commercial resources.
• Ensure all client-facing information is accurate, brand-consistent, and aligned with current operational capabilities, policies, and approved commercial strategy.

CRM, Reporting & Commercial Discipline

• Maintain complete and timely CRM records, including account profiles, contacts, sales activities, opportunities, production, commitments, and follow-up actions.
• Prepare monthly sales activity and performance reporting that clearly summarizes results, pipeline health, account development, market insights, risks, and next steps.
• Monitor performance against individual and organizational goals and recommend focused actions to improve conversion, production, and account engagement.
• Communicate regularly with leisure sales leadership and commercial partners regarding customer relationships, new prospects, market activity, and opportunities within the assigned territory.
• Adhere to departmental budgets, travel and entertainment guidelines, brand standards, and required administrative processes while managing time and resources effectively.

Miraval is a place where high expectations aren't just met-they're exceeded. It's a place of outstanding rewards, where talent opens doors to exciting challenges in the wellness industry. It's a place where career opportunities are as unlimited as your imagination. Discover your place to shine in our warm, respectful, and inclusive culture.

We thank you for your interest. Be well.

Miraval Berkshires offers:

• World class resort
• Awarded Fortune’s 100 best companies to work for
• Unlimited use of our fitness center, yoga classes, and lectures
• Tuition or wellbeing reimbursement
• Free golf
• Employee discounts on all spa services and programming
• Discounted rates at Hyatt Hotels
• Positions with flexible schedules

Preferred candidates for this role will be based on the East Coast of the United States. This is a hybrid role, with a requirement of 3 days per month to be onsite at Miraval Berkshires, plus regular monthly travel within the East Coast territory.

Qualifications

• 3-5 years of progressive experience in luxury hotel or resort sales, leisure sales, business development, travel industry sales, or a related hospitality discipline.
• Demonstrated success in outbound prospecting, new account acquisition, relationship management, and achievement of sales or revenue goals.
• Experience working with luxury travel advisors, agencies, consortia or preferred partner networks, transient negotiated accounts, and industry contacts preferred.
• Experience in luxury resorts, wellness, destination hospitality, or a comparable service environment strongly preferred.
• Strong product knowledge and the ability to articulate complex resort experiences, packages, and differentiators in a clear and compelling manner.
• Proficiency with CRM platforms, Microsoft Office products, virtual presentation tools, and standard sales reporting technology.
• Exceptional written, verbal, electronic communication, presentation, organization, time management, and follow-through skills.
• Ability to maintain a flexible schedule and travel extensively by air and car, including monthly territory travel and on-property responsibilities for tours, site inspections, client entertainment, and familiarization groups.
• Valid driver's license required; a passport may be required periodically. Ability to lift and move up to 25 pounds and perform the essential functions of the role, with or without reasonable accommodation.
• Bachelor's degree in Hospitality, Business, Sales, Marketing, or a related field preferred; equivalent experience may be considered.

Skills & Competencies

• Strategic prospecting, account development, consultative selling, and disciplined territory management.
• Exceptional emotional intelligence, relationship-building, networking, and client service capability.
• Compelling presentation, storytelling, and product-positioning skills with the ability to differentiate the Miraval experience.
• Strong commercial awareness, including understanding of account production, demand patterns, revenue goals, and profitable business mix.
• Excellent organization, travel planning, prioritization, budget management, and follow-through in a fast-paced remote environment.
• Accurate CRM management, activity reporting, pipeline discipline, and confidence using relevant sales technology.
• Collaborative, compassionate, self‑directed, persistent, adaptable, and solutions‑oriented approach with a passion for luxury hospitality, wellbeing, and exceptional guest experiences.

Hyatt is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.