LEI Communication Specialist (Part-Time, Non-Benefited) 1 position - Worcester State University

Worcester State University; Worcester (MA); On-site; USD 45,000 - 65,000; Part time

Benefits offered by this job

Hourly wage

Job summary

Worcester State University is seeking a part-time Communications Specialist to support LEI's communications, marketing, and outreach efforts. You will manage LEI's social media, help maintain the LEI website, and craft engaging content that promotes programs, events, and community impact.

You will collaborate with staff and a Graphic Artist to develop culturally responsive materials, support photography and videography, and help create campaigns targeting youth, families, and community partners.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Digital Media, or closely related fields, or an equivalent combination of education and relevant professional experience.
• Professional experience in communications, marketing, social media, digital media, public relations, content creation, or a related field.
• Experience creating and implementing digital or print marketing campaigns.
• Strong written and verbal communication skills, with the ability to develop clear, engaging, and audience-appropriate content.
• Experience working with photography, videography, or other visual communications tools.
• Ability to work collaboratively with graphic designers/digital artists, communications professionals, administrators, and program staff.
• Strong organizational skills and the ability to manage multiple projects, deadlines, and communications priorities simultaneously.
• Demonstrated cultural responsiveness and ability to develop communications that are respectful and engaging for diverse communities.
• Ability and willingness to attend select programs and events during evenings and weekends.
• Ability to work independently while also collaborating effectively with LEI and WSU staff.

Responsibilities

• Manage and maintain LEI's social media platforms, including developing, scheduling, publishing, and monitoring content that promotes programs, events, services, accomplishments, and community engagement.
• Develop and execute targeted marketing campaigns to increase awareness, engagement, program participation, and visibility of LEI initiatives.
• Assist in developing engaging and culturally responsive written, visual, and multimedia content for youth, families, community partners, prospective participants, and other audiences.
• Update and maintain LEI's website, including program information, events, announcements, news, photographs, and other relevant content, ensuring information is timely and accurate.
• Collaborate with the Graphic Artist to develop graphics, social media content, promotional materials, and other visual communications while following LEI and WSU branding guidelines.

Skills

Social media management

Content creation

Photography

Videography

Digital storytelling

Written communication

Team collaboration

Campaign development

Education

Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Digital Media, or closely related fields

Job description

WORCESTER STATE UNIVERSITY is a liberal arts and sciences university with a long tradition of academic excellence dating back to 1874, as well as an Affirmative Action/Equal Opportunity Employer that seeks to reflect the diversity of its community. Our workforce is dedicated to academic quality, student-centered programming, engaged citizenship, open exchanges of ideas, diversity and inclusiveness, and civility and integrity. We are looking for job applicants who share these values and commitment to our students.

Worcester State is centrally located in Massachusetts, about an hour's drive from Boston, Springfield, and Providence, Rhode Island. Our 58-acre campus is nestled in the residential northwest side of Worcester--the second largest city in New England and home to 37,000 college students at more than a dozen colleges and universities. Over 6,000 of those students attend Worcester State--approximately 5,300 are undergraduates and 1,000 are graduate students. Learn more about us at worcester.edu/about .

Job Description:

General Statement of Duties:

This is a part-time position of 20-25 hours per week. Under the leadership of the Executive Director (ED), Associate Director of Outreach and Program Initiatives (AD), and Program Manager (PM), the Communications Specialist supports LEI's communications, marketing, and outreach efforts. The position manages LEI's social media platforms, assists with maintaining and updating the LEI website, and develops engaging content and marketing campaigns that promote LEI's programs, services, events, and community impact.

The Communications Specialist works closely with the ED, AD, PM, Graphic Artist, and other key staff to create written, digital, and promotional materials that align with LEI's mission and WSU's communications and branding guidelines. The position also supports photography, videography, and digital storytelling efforts and may attend select programs and events during evenings and weekends to capture content and provide communications support.

Responsibilities:

• 1. Manage and maintain LEI's social media platforms, including developing, scheduling, publishing, and monitoring content that promotes programs, events, services, accomplishments, and community engagement.
• 2. Work closely with the Executive Director, Associate Director, Program Manager, Graphic Artist, and other key staff to develop and implement LEI's communications and marketing priorities.
• 3. Develop and execute targeted marketing campaigns to increase awareness, engagement, program participation, and visibility of LEI initiatives.
• 4. Assist in developing engaging and culturally responsive written, visual, and multimedia content for youth, families, community partners, prospective participants, and other audiences.
• 5. Update and maintain LEI's website, including program information, events, announcements, news, photographs, and other relevant content, ensuring information is timely and accurate.
• 6. Collaborate with the Graphic Artist to develop graphics, social media content, promotional materials, and other visual communications while following LEI and WSU branding guidelines.
• 7. Assist in the creation and distribution of marketing and promotional materials, including flyers, brochures, booklets, newsletters, digital announcements, presentations, and other communications resources.
• 8. Develop and maintain a communications calendar to coordinate social media, website updates, marketing campaigns, events, announcements, and other outreach activities.
• 9. Capture and/or coordinate high-quality photographs and short videos of LEI programs, events, workshops, youth activities, and community engagement for use in digital and print communications.
• 10. Attend selected LEI programs, community events, and activities during evenings and weekends, as requested, to provide communications, photography, and videography support.
• 11. Work with LEI staff to identify stories, accomplishments, participant experiences, and community partnerships that can be highlighted through LEI communications and digital storytelling.
• 12. Assist LEI staff with submitting content, photographs, videos, announcements, and other materials for social media and other communications platforms.
• 13. Provide basic guidance or training to LEI staff on social media content submission, photography, digital media, and effective communications practices, as appropriate.
• 14. Monitor engagement and performance of social media and digital communications and provide recommendations to improve reach, engagement, and audience participation.
• 15. Perform other communications, marketing, outreach, and related duties as assigned by the Executive Director, Associate Director, or Program Manager.

Requirements:

Required Qualifications:

• 1. Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Digital Media, or closely related fields, or an equivalent combination of education and relevant professional experience.
• 2. Professional experience in communications, marketing, social media, digital media, public relations, content creation, or a related field.
• 3. Experience creating and implementing digital or print marketing campaigns.
• 4. Strong written and verbal communication skills, with the ability to develop clear, engaging, and audienceappropriate content.
• 5. Experience working with photography, videography, or other visual communications tools.
• 6. Ability to work collaboratively with graphic designers/digital artists, communications professionals, administrators, and program staff.
• 7. Strong organizational skills and the ability to manage multiple projects, deadlines, and communications priorities simultaneously.
• 8. Demonstrated cultural responsiveness and ability to develop communications that are respectful and engaging for diverse communities.
• 9. Ability and willingness to attend select programs and events during evenings and weekends.
• 10. Ability to work independently while also collaborating effectively with LEI and WSU staff.

Preferred Qualifications:

• 1. Bilingual English/Spanish proficiency is preferred.
• 2. Demonstrated experience managing social media platforms and developing content for organizational or institutional audiences.

Additional Information:

Worcester State University is an Affirmative Action/Equal Opportunity Employer which seeks to reflect the diversity of its community. This is a part-time, non-benefited, hourly position.

Hourly Rate: $40 per hour