Lead Website Experience & Conversion (Mobile-First)

Opry Entertainment Group & Ryman Hospitality Properties; Nashville (TN); On-site; USD 90,000 - 120,000; Full time

Job summary

Opry Entertainment Group seeks a Website Experience Manager to steer front-end UX, SEO, and analytics across 8+ branded sites. You will optimize ticketing flow, collaborate with developers and marketing teams, and ensure accessibility and privacy compliance across a multi-site environment.

You will lead content across CMS platforms, monitor performance with GA4/SEMrush/GTM, and drive continuous improvement in user experience and conversions.

Qualifications

• Degree in Web Development, Digital Marketing, UX, Communications or related field.
• 5+ years' managing branded and commerce websites across multiple CMS platforms.
• Ability to lead with developers, strategists, and channel teams.
• Knowledge of WCAG accessibility and GDPR/CCPA privacy compliance.
• Strong analytics and SEO best practices.

Responsibilities

• Manage and maintain 8+ branded websites with diverse audiences and goals.
• Lead front-end UX across all web properties with responsive, mobile-first design.
• Maximize conversions in discovery and ticketing flows across sites.
• Oversee SEO strategy, metadata, technical audits, and performance optimization.
• Collaborate with external developers to implement new features and resolve issues.
• Manage content and promotions across multiple CMS platforms.
• Monitor GA4, SEMrush, and other tools; translate insights into updates.
• Analyze customer journeys to identify friction and opportunities.
• Ensure accurate analytics and attribution with GTM, Meta Pixel, GA4.
• Partner with strategy and channel teams to align content with campaigns.
• Ensure accessibility and privacy standards are met.

Skills

UX design

SEO

Analytics

CMS

Accessibility

Privacy

Conversion optimization

Education

Degree in Web Development, Digital Marketing, UX, Communications or related field

Tools

GA4

SEMrush

GTM

Meta Pixel

Clarity

Job description

Opry Entertainment Group seeks a Website Experience Manager to steer front-end UX, SEO, and analytics across 8+ branded sites. You will optimize ticketing flow, collaborate with developers and marketing teams, and ensure accessibility and privacy compliance across a multi-site environment.

You will lead content across CMS platforms, monitor performance with GA4/SEMrush/GTM, and drive continuous improvement in user experience and conversions.