Lead UX Content Strategist for AI-Driven Experiences

American Family Insurance; Boston (MA); Hybrid; USD 113,000 - 194,000; Full time

Benefits offered by this job

Relocation to Boston or Madison

Hybrid work model

Comprehensive medical/dental/vision

401(k) and pension plan

Paid holidays and PTO

Job summary

American Family Insurance is seeking a Lead UX Content Strategist to define how content powers AI-enabled product experiences at scale. This cross-functional role partners with design, product, engineering, and AI/ML teams to shape scalable, trusted experiences and align content strategy across the organization.

You’ll influence decisions and mentor others without direct reports, serving as a thought leader across disciplines and paving a path to broader leadership opportunities within a hybrid

Qualifications

• Demonstrated experience providing customer-driven solutions.
• Solid knowledge of technology industry and trends.
• Excellent verbal and written communication skills.
• Ability to work in collaborative teams.
• Experience leading complex projects with multiple stakeholders.

Responsibilities

• Lead Design System Content Strategy and governance.
• Shape AI-driven experiences and define prompts.
• Drive structured content and metadata strategies.
• Establish quality, accessibility and governance standards.

Skills

UX writing

Content strategy

Design systems

Leadership via influence

AI/LLM content

Structured content

Metadata/content models

Content optimization

Job description

American Family Insurance is seeking a Lead UX Content Strategist to define how content powers AI-enabled product experiences at scale. This cross-functional role partners with design, product, engineering, and AI/ML teams to shape scalable, trusted experiences and align content strategy across the organization.

You’ll influence decisions and mentor others without direct reports, serving as a thought leader across disciplines and paving a path to broader leadership opportunities within a hybrid