Lead Talent Marketer

Cricket Wireless LLC.; Dallas (TX); On-site; USD 106,000 - 178,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays

Paid Parental Leave

Paid Caregiver Leave

Disability Benefits

Life and Accidental Death Insurance

Employee discounts

Job summary

AT&T is seeking a Lead Talent Marketer based in Dallas, TX or Atlanta, GA. You will lead talent marketing strategy and execution across employer brand, audience strategy, media, candidate experience, and pipeline activation, driving measurable hiring outcomes across high-volume and professional hiring segments.

The role requires office presence of a minimum of 5 days per week at posted locations, with no relocation offered.

Qualifications

• 5+ years of experience in talent marketing, employer brand, recruitment marketing, or digital marketing.
• Strong understanding of digital marketing channels, media strategy, and audience segmentation.
• Ability to translate labor market intelligence and campaign data into actionable recommendations.
• Experience balancing strategic leadership with hands-on execution.

Responsibilities

• Lead end-to-end talent marketing strategies aligned to enterprise hiring priorities.
• Define audience strategies using talent market insights, competitive intelligence, candidate behavior data, and hiring demand.
• Execute integrated campaigns across paid, owned, and earned channels while managing full-funnel performance.
• Shape and activate employer brand, content, and digital experiences that strengthen candidate attraction and engagement.
• Oversee media strategy, channel investment, talent community, CRM, and candidate nurture programs to drive pipeline outcomes.
• Partner with Talent Acquisition leaders to develop attraction strategies and influence workforce outcomes through data-driven recommendations.

Skills

Talent marketing strategy

Audience segmentation

Campaign optimization

Employer branding

Stakeholder management

Data-driven decision making

Job description

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your work will shape how we attract and hire talent at scale, connecting people to opportunities that move our business forward.

AT&T is seeking a Lead Talent Marketer based in Dallas, TX or Atlanta, GA. In this role, you will lead talent marketing strategy and execution across employer brand, audience strategy, media, candidate experience, and pipeline activation, driving measurable hiring outcomes across high-volume and professional hiring segments.

What you’ll do

• Lead end-to-end talent marketing strategies aligned to enterprise hiring priorities.
• Define audience strategies using talent market insights, competitive intelligence, candidate behavior data, and hiring demand.
• Execute integrated campaigns across paid, owned, and earned channels while managing full-funnel performance.
• Shape and activate employer brand, content, and digital experiences that strengthen candidate attraction and engagement.
• Oversee media strategy, channel investment, talent community, CRM, and candidate nurture programs to drive pipeline outcomes.
• Partner with Talent Acquisition leaders to develop attraction strategies, solve hiring challenges, and influence workforce outcomes through data-driven recommendations.

What you’ll need

• Strong talent marketing strategy and performance optimization experience.
• Deep understanding of digital marketing channels, media strategy, and audience segmentation.
• Ability to translate complex data, labor market intelligence, and campaign performance into actionable recommendations.
• Experience balancing strategic leadership with hands-on execution.
• Strong consulting, stakeholder management, and communication skills.
• Ability to influence decisions across cross-functional teams and multiple levels of leadership.

What you’ll bring

• 5+ years of experience in talent marketing, employer brand, recruitment marketing, or digital marketing, including ownership of attraction strategy and campaign performance.
• Experience leading integrated talent marketing campaigns with measurable hiring outcomes.
• Experience leveraging CRM platforms, talent communities, nurture campaigns, and candidate engagement strategies.
• Experience using funnel analytics, attribution, testing, and ROI measurement to optimize performance.
• Experience supporting enterprise-scale, high-volume, or complex hiring environments with multiple stakeholder groups.
• Experience partnering with agencies, media partners, and vendors while using market intelligence and competitive insights to inform talent attraction strategies.

Our Lead Talent Acquisition jobs earn between $106,100.00 - $178,200.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Perks and benefits

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours: 40 Time Type: Regular

Location: Atlanta, Georgia, Dallas, Texas

Salary Range: $106,100.00 - $178,200.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

We are pioneers of making connections and have been ever since Alexander Graham Bell invented the telephone and founded our company. That was nearly 150 years ago, and we haven’t stopped innovating since. At our core, we help bring families, communities, and businesses together with the products and services they need to thrive every day. From the widespread and growing availability of 5G and Fiber to working on things we once only dreamed of - at AT&T, we create connections that change the world.