Lead Solution Marketing Manager, Cybersecurity Segments and Industries

Jobgether; United States; Remote; USD 85,000 - 124,000; Full time

Benefits offered by this job

Fully remote

Competitive base salary

Occasional travel

Job summary

Jobgether is seeking a Lead Solution Marketing Manager for Cybersecurity segments in the United States. This role shapes industry-focused marketing strategies for a cybersecurity portfolio, translating complex tech into customer value propositions and developing tailored narratives for priority industries.

You will work with marketing, sales, demand generation, and product experts to ensure messaging is relevant, differentiated, and aligned with go-to-market priorities.

Qualifications

• Bachelor’s degree in marketing, business, communications, cybersecurity, IT, or related field or equivalent experience.
• 5+ years of solutions/segment/industry/ product/content marketing in B2B technology.
• Strong writing and storytelling to simplify complex tech for customers.
• Ability to translate insights into marketing initiatives and go-to-market plans.

Responsibilities

• Develop priority industry and customer-segment understanding, including market trends and buying priorities.
• Translate cybersecurity and tech capabilities into customer-focused messaging, value propositions, use cases, proof points, and narratives.
• Create industry- and segment-specific positioning linking cybersecurity solutions to business outcomes.
• Develop market-facing content (solution briefs, eBooks, whitepapers, research reports, presentations, website content).
• Build sales enablement materials to articulate industry challenges, priorities, and value of cybersecurity solutions.
• Adapt messaging to address needs of specific industries, segments, and buyer audiences.
• Collaborate with marketing, product marketing, sales, demand gen, creative, analyst relations, and SMEs for accurate, compelling messaging.
• Incorporate feedback and market insights to improve messaging, content, and use cases.
• Manage marketing projects independently, coordinating stakeholders to deliver high-quality work.

Skills

Strategic marketing

Content marketing

Messaging & storytelling

Cross-functional collaboration

B2B marketing

Cybersecurity knowledge

Education

Bachelor’s degree or equivalent experience

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lead Solution Marketing Manager, Cybersecurity Segments and Industries based in the United States. The Lead Solution Marketing Manager will shape industry-focused marketing strategies for a cybersecurity portfolio, translating complex technology capabilities into compelling customer value propositions. This role combines market research, strategic messaging, content development, and sales enablement to help customers understand how cybersecurity solutions address their business challenges. You will develop tailored narratives for priority industries, customer segments, and buyer audiences while identifying emerging market trends and opportunities. Working closely with marketing, sales, demand generation, and technical experts, you will ensure messaging remains relevant, differentiated, and aligned with go-to-market priorities. This fully remote opportunity is ideal for a skilled B2B technology marketer who excels at storytelling, cross-functional collaboration, and turning customer insights into impactful marketing assets. Occasional travel may be required for team meetings, customer engagements, sales events, and industry conferences.

Accountabilities

• Develop a strong understanding of priority industries and customer segments, including market trends, customer challenges, buying priorities, and emerging business opportunities.
• Translate complex cybersecurity and technology capabilities into clear, customer-focused messaging, value propositions, use cases, proof points, and differentiated narratives.
• Create industry- and segment-specific positioning that connects cybersecurity solutions to customer needs and measurable business outcomes.
• Develop market-facing content, including solution briefs, eBooks, whitepapers, research reports, presentations, website content, and other marketing assets that support go-to-market initiatives.
• Build sales enablement materials that help sales teams understand industry challenges, customer priorities, relevant use cases, and the value of cybersecurity solutions.
• Adapt overarching solution messaging and content to address the needs of specific industries, customer segments, and buyer audiences.
• Collaborate with solutions marketing, product marketing, sales, demand generation, creative teams, analyst relations, and subject matter experts to ensure messaging is accurate, compelling, and consistent.
• Incorporate customer feedback, sales insights, market research, and industry intelligence to continuously improve messaging, content, and use cases.
• Manage marketing projects independently, coordinating stakeholders and priorities to deliver high-quality work aligned with broader marketing and business objectives.

Requirements

• Bachelor's degree in marketing, business, communications, cybersecurity, information technology, or a related field; equivalent relevant experience will also be considered.
• At least 5 years of experience in solutions marketing, segment marketing, industry marketing, product marketing, content marketing, or a related B2B technology role.
• Familiarity with cybersecurity topics such as network security, Secure Access Service Edge (SASE), distributed denial-of-service (DDoS) protection, managed security services, threat intelligence, cloud security, zero trust, or security operations.
• Strong writing, communication, and storytelling skills, with the ability to simplify complex technical concepts into clear, compelling customer-facing content.
• A solid understanding of customer needs, market dynamics, and go-to-market strategies, with the ability to translate insights into relevant marketing initiatives.
• Experience developing messaging, content, and marketing programs for specific industries, customer segments, buyer audiences, or technology use cases.
• Strong project management and organizational skills, including the ability to manage multiple priorities and deliver projects effectively.
• Experience marketing complex B2B technology solutions, ideally within cybersecurity, networking, cloud computing, managed services, or telecommunications.
• Ability to use customer, market, audience, and pipeline insights to identify opportunities and inform marketing strategies.
• Strong collaboration and relationship-building skills, with the ability to work effectively across cross-functional teams and technical subject matter experts.
• Ability to work independently, exercise initiative, and adapt messaging and content to evolving business and market needs.

Benefits

• Annual base salary: Varies by work location:
  • $84,629–$112,838 in AL, AR, AZ, FL, GA, IA, ID, IN, KS, KY, LA, ME, MO, MS, MT, ND, NE, NM, OH, OK, PA, SC, SD, TN, UT, VT, WI, WV, and WY.
  • $88,860–$118,480 in CO, HI, MI, MN, NC, NH, NV, OR, and RI.
  • $93,092–$124,122 in AK, CA, CT, DC, DE, IL, MA, MD, NJ, NY, TX, VA, and WA.
• Comprehensive benefits: Access to a range of health, life, and voluntary lifestyle benefits designed to support physical, mental, emotional, and financial well-being.
• Incentive opportunities: Details about short-term incentives, long-term incentives, and other compensation arrangements can be discussed during the selection process.
• Remote work: Fully remote position open to candidates across the United States.
• Professional development: Opportunity to contribute to cybersecurity marketing strategy, collaborate with cross-functional experts, and influence go-to-market initiatives.
• Travel: Occasional travel for team meetings, customer engagements, sales events, and industry conferences.

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice:

By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.