Lead Social Media Strategist & Content Creator

XPO Logistics, Inc.; New York (NY); On-site; USD 110,000 - 137,000; Full time

Benefits offered by this job

Health insurance

PTO up to 15 days first year

9 paid company holidays

401(k) with company match

Education assistance

Job summary

XPO Logistics, Inc. is seeking a Lead Analyst, Social Media to develop and execute our social media strategy across LinkedIn, Instagram, Facebook, YouTube, X and emerging platforms.

You will own channel strategies, editorial calendars and campaign plans, create social-first content, and manage publishing, community engagement and analytics. Travel to XPO locations as needed to identify stories from service centers, drivers and frontline teams.

Qualifications

• Bachelor's degree or equivalent related work or military experience is required.
• 4+ years of progressive social media experience with ownership of corporate channels.
• Proven success growing social channels with measurable results across KPIs.
• Hands-on content concepting, capture and editing of social-first content.
• Experience owning social end-to-end: strategy, planning, publishing and analytics.
• Strong writing and ability to use performance data to optimize content.
• Experience partnering with executives and cross-functional stakeholders.
• Proficiency with Adobe Creative Suite, CapCut or Canva and Sprout or Hootsuite.

Responsibilities

• Develop and execute XPO’s social media strategy across LinkedIn, Instagram, Facebook, YouTube, X and emerging platforms.
• Build channel-specific strategies aligned with priorities and platform best practices.
• Create roadmaps, calendars and campaign plans for social programs.
• Identify opportunities to elevate brand, frontline culture and leadership storytelling.
• Monitor trends and evolving formats to evolve strategy.
• Own social strategy and execution with long-term planning and daily content creation.

Skills

Social media strategy

Content creation

Analytics & KPIs

Editing social-first content

End-to-end social ownership

Storytelling / writing

Cross-functional collaboration

Adobe Creative Suite

CapCut / Canva

Travel for storytelling

Education

Bachelor's degree or equivalent related work or military experience

Tools

Sprout

Hootsuite

Adobe Creative Suite

CapCut

Canva

Job description

XPO Logistics, Inc. is seeking a Lead Analyst, Social Media to develop and execute our social media strategy across LinkedIn, Instagram, Facebook, YouTube, X and emerging platforms.

You will own channel strategies, editorial calendars and campaign plans, create social-first content, and manage publishing, community engagement and analytics. Travel to XPO locations as needed to identify stories from service centers, drivers and frontline teams.