Lead Analyst, Social Media - Hybrid

XPO; New York (NY); On-site; USD 110,000 - 137,000; Full time

Benefits offered by this job

Health insurance

Life and disability insurance

Paid time off (PTO)

Company holidays

401(k) with company match

Education assistance

Incentive plan

Job summary

XPO is seeking a Lead Analyst, Social Media to own and execute the company's social strategy across LinkedIn, Instagram, Facebook, YouTube, X and emerging platforms. You will develop channel-specific plans aligned with business priorities and lead content roadmaps.

The role combines strategy with hands-on content creation: filming, editing, and producing social-first video and graphics, while tracking performance, reporting KPIs and optimizing campaigns. Travel to XPO locations may be required.

Qualifications

• Bachelor's degree or equivalent related work or military experience.
• 4+ years of progressive social media experience, including recent ownership of corporate social channels.
• Proven success growing social channels with measurable results across engagement, audience growth or other KPIs.
• Hands-on experience concepting, capturing and editing social-first content, including short-form video, photography and graphics.
• Experience owning social end-to-end: strategy, content planning, creation, publishing, community management and analytics.
• Comfort working as a hands-on individual contributor, owning both strategy and execution.
• Strong writing, editorial judgment and ability to use performance data to optimize content.
• Experience partnering with executives and cross-functional stakeholders in a fast-paced environment.
• Proficiency with Adobe Creative Suite, CapCut or Canva and social platforms such as Sprout or Hootsuite.
• Willingness to travel to XPO locations and events to identify stories and capture content.

Responsibilities

• Develop and execute XPO's social media strategy across LinkedIn, Instagram, Facebook, YouTube, X and emerging platforms.
• Build channel-specific strategies aligned with business priorities, audience behaviors and platform best practices.
• Create social media roadmaps, editorial calendars and campaign plans.
• Identify opportunities to elevate XPO's brand, frontline culture, operational expertise and executive thought leadership.
• Monitor social trends and emerging formats to continuously evolve strategy.
• Own social strategy and execution, balancing long-term planning with day-to-day content creation.
• Personally concept, capture and edit social-first video, photography and graphics.
• Find and capture stories from XPO service centers, drivers, frontline employees and operational leaders.
• Turn complex transportation and logistics topics into engaging social content.
• Partner across the business to bring customer, employee, recruiting, event and executive stories to life.
• Oversee publishing, scheduling and community management across XPO's social channels.
• Engage with audiences in a timely, professional and brand-appropriate manner.
• Ensure content aligns with brand standards, legal guidelines and company messaging.
• Manage content planning, approval and production processes.
• Adapt content and messaging to each platform while maintaining a consistent brand voice.
• Track social performance across channels, campaigns and content formats.
• Turn analytics into recommendations that improve engagement, reach and business impact.
• Report on KPIs, trends, audience growth and content performance.
• Use performance data to continuously optimize content and channel strategy.

Skills

Social media strategy

Content creation

Analytics

Community management

Video editing

Editorial writing

Stakeholder collaboration

Platform partnerships

Education

Bachelor's degree or equivalent

Tools

Adobe Creative Suite

CapCut

Canva

Sprout

Hootsuite

Job description

What you'll need to succeed as a Lead Analyst, Social Media at XPO

• Bachelor's degree or equivalent related work or military experience
• 4+ years of progressive social media experience, including recent ownership of corporate social channels
• Proven success growing social channels with measurable results across engagement, audience growth or other KPIs
• Hands-on experience concepting, capturing and editing social-first content, including short-form video, photography and graphics
• Experience owning social end-to-end: strategy, content planning, creation, publishing, community management and analytics
• Comfort working as a hands-on individual contributor, owning both strategy and execution
• Strong writing, editorial judgment and ability to use performance data to optimize content
• Experience partnering with executives and cross-functional stakeholders in a fast-paced environment
• Proficiency with Adobe Creative Suite, CapCut or Canva and social platforms such as Sprout or Hootsuite
• Willingness to travel to XPO locations and events to identify stories and capture content

Preferred qualifications:

• Experience in B2B, transportation, logistics, manufacturing, industrial, automotive or another operational industry
• Experience making complex or technical topics engaging on social
• Experience with paid social, social listening or influencer campaigns
• Portfolio or examples of social-first content personally created or produced

About the Lead Analyst, Social Media job

Pay, benefits and more:

• Competitive compensation package
• Full health insurance benefits available on day one
• Life and disability insurance
• Earn up to 15 days of PTO over your first year
• 9 paid company holidays
• 401(k) option with company match
• Education assistance
• Opportunity to participate in a company incentive plan

What you'll do on a typical day:

• Develop and execute XPO's social media strategy across LinkedIn, Instagram, Facebook, YouTube, X and emerging platforms
• Build channel-specific strategies aligned with business priorities, audience behaviors and platform best practices
• Create social media roadmaps, editorial calendars and campaign plans
• Identify opportunities to elevate XPO's brand, frontline culture, operational expertise and executive thought leadership
• Monitor social trends and emerging formats to continuously evolve strategy
• Own social strategy and execution, balancing long-term planning with day-to-day content creation

Create Engaging Content

• Personally concept, capture and edit social-first video, photography and graphics
• Find and capture stories from XPO service centers, drivers, frontline employees and operational leaders
• Turn complex transportation and logistics topics into engaging social content
• Partner across the business to bring customer, employee, recruiting, event and executive stories to life

Manage Channels & Community Engagement

• Oversee publishing, scheduling and community management across XPO's social channels
• Engage with audiences in a timely, professional and brand-appropriate manner
• Ensure content aligns with brand standards, legal guidelines and company messaging
• Manage content planning, approval and production processes
• Adapt content and messaging to each platform while maintaining a consistent brand voice

Drive Performance & Insights

• Track social performance across channels, campaigns and content formats
• Turn analytics into recommendations that improve engagement, reach and business impact
• Report on KPIs, trends, audience growth and content performance
• Use performance data to continuously optimize content and channel strategy

Annual Salary Range: $109,955 to $137,443 Actual compensation may vary due to factors such as experience and skill set. This is an incentive-based position, which may include bonuses, incentive or commission plans.

About XPO

XPO is a top ten global provider of transportation services, with a highly integrated network of people, technology and physical assets. At XPO, we look for employees who like a challenge and can communicate effectively in all situations. We want to leverage your skills and years of experience to drive positive results while ensuring a bright future for yourself and XPO. If you're looking for a growth opportunity, join us at XPO.

We are proud to be an Equal Opportunity employer. Qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran or other protected status.

All applicants who receive a conditional offer of employment may be required to take and pass a pre-employment drug test.

The above statements are not an exhaustive list of all required responsibilities, duties and skills for this job classification.

Review XPO's candidate privacy statement here.