Lead, Social-First Creative & Content

Royal Caribbean Cruises Ltd; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Royal Caribbean Group in Miami is seeking a Lead, Creative and Content to guide our social storytelling across Instagram, TikTok, and YouTube, with a focus on quick, native formats and cultural resonance. You will lead a team of creatives through concept to execution, shaping the brand voice and ensuring timely, high-impact work that travels across platforms.

The role requires deep platform knowledge, strong leadership, and the ability to turn insights into compelling campaigns that drive

Qualifications

• Experience leading creative teams and delivering social-first campaigns.
• Proven ability to translate trends into native platform content.
• Excellent project management and collaboration across departments.
• Strong storytelling and briefing skills for leadership reviews.

Responsibilities

• Set and elevate the creative bar for all in-house social content.
• Champion a social-first creative approach tailored for social platforms.
• Incorporate real-time trends and audience insights into creative decisions.
• Inspire teams, manage workflows, and mentor talent across projects.
• Lead the full creative cycle from ideation through execution and launch.
• Oversee production budgets and ensure efficient resource use.

Skills

Creative leadership

Team mentoring

Social content strategy

Video production knowledge

Platform knowledge Instagram TikTokYou

Strong communication

Job description

Royal Caribbean Group in Miami is seeking a Lead, Creative and Content to guide our social storytelling across Instagram, TikTok, and YouTube, with a focus on quick, native formats and cultural resonance. You will lead a team of creatives through concept to execution, shaping the brand voice and ensuring timely, high-impact work that travels across platforms.

The role requires deep platform knowledge, strong leadership, and the ability to turn insights into compelling campaigns that drive