Lead SEO Content & Discoverability Strategist

Amazon Web Services (AWS); New York (NY); On-site; USD 87,000 - 152,000; Full time

Job summary

Amazon Web Services (AWS) is seeking an experienced SEO Manager to own the development, implementation, and optimization of the search experience across the AWS website. You will lead the strategy for content quality, organization, and discoverability in partnership with AWS marketers.

A successful candidate will advocate for SEO best practices, manage a multi-thousand, high-traffic site, and drive data-informed initiatives across teams to improve natural search performance and content strategy.

Qualifications

• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience across affiliate marketing, PPC, SEM and social media advertising
• 4+ years SEO experience, with the ability to define business impact and establish roadmaps incorporating SEO strategy and tactics
• Demonstrated efforts in understanding Answer Engine Optimization (AEO) and its role alongside SEO

Responsibilities

• Be the guardian for content quality and SEO best practices, continually raising the bar for best-in-class content and search engine discoverability.
• Educating marketers and content authors on SEO best practices and evangelizing SEO best practices across the organization.
• Partnering with teams across the company to develop processes and mechanisms to ensure AWS website content adheres to SEO best practices.
• Partnering with marketers and content authors to develop and implement content marketing campaigns to grow SEO traffic.
• Providing support to technical and non-technical stakeholders to ensure new site features and/or content adheres to SEO best practices.
• Maintaining a library of documentation and articles that educate the organization on SEO best practices.
• Auditing the AWS web property content to find opportunities to grow the natural search channel.
• Performing keyword research and data analysis to make the case for projects and their prioritization.
• Analyzing, tracking and reporting on overall natural search performance, using data to report out progress on key initiatives with insights that will shape future SEO content strategy.

Skills

SEO experience

Campaign management

Cross-functional teamwork

PPC/SEM

Social media advertising

Affiliate marketing

AEO

Job description

Amazon Web Services (AWS) is seeking an experienced SEO Manager to own the development, implementation, and optimization of the search experience across the AWS website. You will lead the strategy for content quality, organization, and discoverability in partnership with AWS marketers.

A successful candidate will advocate for SEO best practices, manage a multi-thousand, high-traffic site, and drive data-informed initiatives across teams to improve natural search performance and content strategy.