Lead - Retail Marketing Brand Experience

On; New York (NY); On-site; USD 130,000 - 160,000; Full time

Job summary

On seeks a Lead - Retail Marketing Operations to strategically organize and execute store-based activations, in-store experiences and campaigns across North America. The role focuses on elevating Wholesale (B2B) and, secondarily, Direct-to-Consumer Retail (DTC) to connect with consumers through direct engagement.

Reporting to the Sr. Lead, you will shape cross-channel brand experiences with global and regional teams, align initiatives, and ensure on-time delivery across retail partners and

Qualifications

• 6+ years of experience in retail marketing or integrated marketing planning, driving in-store strategy and execution for a premium, global brand.

Responsibilities

• Own strategic mapping and implementation of in-store marketing initiatives across B2B and DTC; develop and deliver a roadmap balancing global and regional priorities.
• Shape omnichannel in-store brand experiences for North America with cross-functional teams across Global Retail Brand Marketing, Visual Merchandising, B2B, and DTC.
• Coordinate with external partners and vendors to ensure on-time execution across retail varieties and footprints.
• Brief in new regional B2B + DTC in-store initiatives with timelines, deliverables, and cross-functional inputs.
• Lead in-store marketing for New Store Openings with cross-functional teams to maximize impact.

Job description

In Short

As the Lead - Retail Marketing Operations you will strategically organize, align and implement impactful store-based activations, in-store experiences, and campaigns across North America. Your work will primarily focus on elevating our Wholesale (B2B) channels and secondarily our Direct-to-Consumer Retail (DTC) channel to foster strong connections with consumers through direct engagement, without relying on predefined paths or maps. Reporting to the Sr. Lead - Retail Marketing Operations, NA, you will play a key role in shaping On’s cross-channel brand experience across wholesale partners and stores in North America.

Your Mission What

• Own the strategic mapping, process, briefing and implementation of in-store marketing initiatives across B2B and DTC brand experience projects developing and delivering a strategically aligned project roadmap that balances both Global and Regional in-store priorities
• Shape On’s omnichannel in-store brand experience for North America by working closely with Global Retail Brand Marketing, Visual Merchandising, B2B Marketing and DTC Marketing to align and implement strategic marketing initiatives (campaigns, marketing, product launches, trade tool production, trade tool innovation, in-store initiatives and experiences) that support regional market needs
• Support omnichannel integration by building and evolving systems and processes to ensure a cohesive and elevated experience across all On physical touchpoints
• Collaborate cross-functionally with internal stakeholders across B2B Marketing, Retail Marketing, Brand Experience, Creative Studio, Campaign Design, Merchandising and Retail Leadership to align strategies with regional and local business goals, ensuring seamless execution and impact
• Support in coordinating with all external partners and vendors to strategically map, plan, produce and implement processes to ensure seamless and on time execution across all retail varieties, partners and footprints.
• Responsible for briefing in new regional B2B +DTC in-store marketing initiatives to key teams, including timeline, deliverables, production schedules and capturing cross-functional inputs that align with regional business priorities
• Own in-store marketing needs for New Store Openings within the region, briefing in store specific assets and working with cross-functional teams to ensure On shows up in new locations with maximum impact
• Uphold and evolve On’s brand aesthetic and identity, ensuring consistency and excellence across all regional in-store executions

Your Story

• You bring 6+ years of experience in retail marketing or integrated marketing planning, specifically driving in-store campaign strategy, planning and execution for a premium, global brand operating across Wholesale B2B and DTC channels
• Strong leadership skills with the ability to create short- and long-term strategy, problem solve in the moment, and produce elevated outcomes
• You have a proven track record of independently leading high visibility projects requiring multiple stakeholders including global and regional campaigns, experiential in-store activations, events and new store openings in region
• Demonstrated experience in developing strategic retail marketing briefs and carry them through to execution
• You are skilled in utilizing project management tools to coordinate complex retail marketing initiatives, building processes, and ensuring seamless collaboration across cross-functional teams and adherence to timelines and budgets
• You apply critical thinking to challenge prevailing assumptions and status quo. You aren’t afraid to think outside the box to refine process and strategy
• You demonstrate influential communication skills and can prioritize needs across a Global organization
• You exhibit strong decision‑making skills and can bring a forward‑thinking approach to the in‑store brand experience across multiple touchpoints

Your Team

The Brand Experience team brings On’s mission to ignite the human spirit through movement to life across North America. We lead the physical expression of the brand across retail environments, events, and community activations creating premium, high‑impact moments that connect people to our brand.

Our team includes B2B Marketing, Retail Marketing Operations, Visual Merchandising, Brand Creative, Events, Community Marketing, and Technical Representatives working together to build meaningful brand experiences across both On‑owned and partner touchpoints.

• Balances Key Partners
• Manages Complexity
• Optimizes Work Processes
• Builds Effective Teams
• Self-Development
• Directs Work

What We Offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team‑oriented atmosphere, with access to personal self‑care for both physical and mental well‑being, so each person is led by purpose. Typical cash compensation range for this position inclusive of base + bonus + equity: $130,000-$160,000. Individual compensation packages are based on various factors unique to each candidate including experience, industry knowledge, qualifications, skill set, and location. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive demographic information such as gender identity and race/ethnicity to help us ensure that we are creating equitable and fair experiences for all potential future team members. You are not required to provide this demographic information and this information will in no way impact your eligibility for hire.