Lead Qualification & Prospect Specialist

Greater Rockford Auto Auction, Inc.; Rockford (IL); On-site; USD 21,000 - 25,000; Full time

Benefits offered by this job

Health Insurance

401(k) with match

Paid Time Off

Life Insurance

Employee Assistance Program

Job summary

Greater Rockford Auto Auction, Inc. is seeking a Customer Service Representative to manage inbound and outbound leads, nurture prospective clients, and ensure timely, professional follow-up across channels.

This role bridges marketing, sales, and customer experience without a traditional hard sales quota. Key responsibilities include prompt inquiries handling, lead qualification, appointment scheduling, CRM maintenance, and collaborative coordination with sales, marketing, and operations teams

Qualifications

• Excellent written and verbal communication abilities.
• Organized with strong time-management skills.
• Comfort using CRM systems and digital tools.
• Customer-focused, detail-oriented mindset.
• Ability to manage multiple conversations simultaneously.

Responsibilities

• Respond promptly to inbound inquiries via phone and email.
• Qualify leads based on established criteria.
• Schedule appointments for sales or account teams.
• Maintain accurate lead status and notes in CRM.
• Conduct warm outbound outreach to prospects and past inquiries.
• Follow structured follow-up cadences (calls, emails).
• Share relevant information to move prospects forward.
• Log all interactions accurately in CRM.
• Track lead sources, outcomes, and conversion stages.
• Assist with reporting on lead volume, response time, and conversion metrics.
• Coordinate with sales, marketing, and operations teams.
• Provide feedback on lead quality and campaign performance.
• Support sales preparation with prospect insights.
• Assist with customer handoffs after qualification.
• Deliver a professional, helpful, and non-pushy first impression.
• Answer basic questions and route complex inquiries appropriately.
• Ensure consistent messaging and brand tone.
• Identify opportunities to improve the prospect experience.

Skills

Strong communication

Organizational skills

Time management

CRM proficiency

Multitasking

Tools

Salesforce

Job description

Greater Rockford Auto Auction, Inc. is seeking a Customer Service Representative to manage inbound and outbound leads, nurture prospective clients, and ensure timely, professional follow-up across channels.

This role bridges marketing, sales, and customer experience without a traditional hard sales quota. Key responsibilities include prompt inquiries handling, lead qualification, appointment scheduling, CRM maintenance, and collaborative coordination with sales, marketing, and operations teams