(Senior) Director UX, Operations

HelloFresh; Berlin (NH); On-site; USD 171,000 - 239,000; Full time

Benefits offered by this job

Pension scheme

Berlin relocation support

Hybrid working model

HelloFresh discounts

German language learning budget

HelloFresh Academy

Mental health support

Transportation perks

Job summary

HelloFresh in Berlin is seeking a senior UX leader to drive the Operations UX portfolio, spanning menu planning, fulfillment, and internal optimization platforms. You will scale an AI-native design practice, extend our design system into AI workflows, and lead a distributed team across geographies.

This role demands strong stakeholder influence and cross-functional collaboration. You will sit at the Operations leadership table, partnering with senior Product and Engineering leaders to shape

Qualifications

• 10+ years in UX/product design with leadership experience in complex or enterprise systems.
• Proven ability to shift from reactive work to strategic, AI-native practice.
• Experience building or scaling design systems adopted by multiple teams.
• Strong stakeholder management with senior leaders and exec visibility.

Responsibilities

• Own UX strategy and quality across Operations domains: menu planning, fulfillment, and internal optimization tools.
• Advance AI-native design practice by extending design systems into AI workflows.
• Provide service design for internal operators and planners with high impact surface areas.
• Lead and develop a distributed design team across geographies; drive career growth and standards.
• Partner with senior Product and Engineering leaders and influence company strategy.

Skills

UX leadership

AI-native design

Design systems

Stakeholder management

Operations/enterprise

Job description

About the role

HelloFresh is reorganising UX to work AI-native — practitioners either go deep as platform and skills experts, or broad as generalists who move fluidly across product, design and engineering to drive experience quality and innovation. This role leads UX for our Operations organisation: the part of the business that bridges technology with physical fulfilment, procurement, quality assurance and supply chain, across every market and brand we operate in.

You’ll take over from a Director who spent two years shifting this function from reactive delivery to a high-leverage, AI-native strategic partner — including building an internal design platform, integrated with AI tooling, that other parts of the business have since adopted. You inherit that trajectory, not a finished product: some of our highest-stakes bets for 2026, including how we plan menus algorithmically at scale and how we run the internal tools that power supply-chain decision-making, are still being actively designed, not maintained.

This is a Berlin-based, in-person leadership role. Operations is one of several major, Berlin-anchored parts of our technology organization, and regular physical presence — with peers, with your team, and in the room for cross-functional decisions — is a deliberate requirement of how we want this function led going forward.

What you’ll own

• UX strategy and quality across four core areas of Operations: menu planning and food systems (algorithmic menu planning, ranking, demand forecasting, assortment), fulfillment (production, order management, inventory, logistics, manufacturing, supplier reliability), an internal operations-research platform that runs dozens of optimization models across the supply chain, and the technology backbone that keeps our warehouses and production sites running.
• Continued build-out of an AI-native design practice: extending our design system directly into AI-assisted workflows, and using that as proof that UX can lead — not just support — the company's AI-first agenda.
• Service design for the internal-facing tools that operators, planners and analysts depend on every day — often the least glamorous and highest-impact surface area in the company.
• Talent leadership for a distributed team spanning multiple geographies: hiring, career development, and consistent design-quality standards.
• A seat at the Operations leadership table, partnering directly with the senior Product and Engineering leaders for the organization, and representing UX's interests in company-wide strategy.

What we’re looking for

• 10+ years in UX/product design, including several years leading design for complex, operational, or B2B/enterprise-grade systems — supply chain, logistics, marketplace operations, or similar domains are a strong plus.
• A track record of shifting a design function from reactive delivery to strategic, AI-native practice — not just familiarity with AI tools, but experience redesigning how a team works because of them.
• Experience building or scaling design systems/platforms that other teams adopt, and comfort operating at the intersection of design, product and engineering.
• Strong stakeholder management — this role sits at the table with senior product, engineering and exec leadership and needs to hold its own there.
• Comfort with ambiguity and unglamorous domains: this is service design for internal operators and planners, not consumer-facing polish, and the highest-value problems here are rarely the most visible ones.

Location & ways of working

Based in our Berlin office, with an expectation of regular in-person presence — this is one of the small number of senior UX roles at HelloFresh where onsite leadership is a deliberate requirement rather than a preference.

Reporting line

Reports to HelloFresh's VP of UX, who also leads UX for two other major parts of the business and reports into senior Product leadership. UX holds a more central, cross-functional reporting line than is typical for Product or Engineering here, reflecting the company's investment in design and experience quality as a differentiator — with visible sponsorship at the executive level.

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with a German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!