Lead Product Marketing Manager

Playlist; United States; On-site; USD 160,000 - 180,000; Full time

Job summary

Playlist, a leading wellness technology platform, is hiring a Product Marketing Lead in the United States. You will own GTM strategy, craft compelling narratives, and develop scalable content for business owners and operators across segments.

You’ll enable Sales and Customer Success with effective assets and train teams to drive adoption. You will collaborate across Product, Sales, Customer Success, Enablement, and Pricing, using qualitative and quantitative insights to refine messaging and

Qualifications

• 8+ years of product marketing experience in SaaS or B2B technology with launches from strategy to execution.
• Ability to transform complex product capabilities into clear, customer-centric content across channels.
• Exceptional written and verbal communication and executive stakeholder engagement.
• Proven track record enabling Sales and Customer Success with practical content and training.
• Strong cross-functional collaboration across Product, Sales, Customer Success, Enablement, and Pricing.
• Analytical mindset to interpret data, test hypotheses, and refine messaging and GTM programs.
• Strong project management with ability to manage multiple workstreams and priorities.

Responsibilities

• Lead go-to-market strategy and end-to-end launch execution with positioning and messaging.
• Translate product capabilities into compelling narratives for owners and operators.
• Create scalable content for diverse business-owner audiences across segments.
• Own customer communications across in-product messaging, email, release notes, and pages.
• Equip Sales and Customer Success with narratives, assets, and training.
• Use research to validate messaging and identify new opportunities.
• Analyze performance data, test hypotheses, and iterate programs.

Skills

Product marketing

Launch leadership

Content creation

Cross-functional collaboration

Data-driven mindset

Tools

HubSpot

Marketo

Job description

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology.

The role you’ll play

At Mindbody, product marketing is the heartbeat of how our innovation meets the world. As Product Marketing Lead, you'll translate powerful product capabilities into crisp, compelling stories that resonate with business owners and fuel adoption across the experience economy.From gym owners to enterprise brands, our customers rely on Mindbody to help them run and grow their wellness businesses. Your work will ensure they understand—and love—what we’re building for them.
This is a high‑impact, high‑autonomy role for a storyteller who’s strategic, collaborative, and fluent in both insight and execution.

What you’ll do

• Lead go‑to‑market strategy and execution for strategic product launches, owning positioning, messaging, content, and rollout plans from end to end.

• Translate complex product capabilities into compelling narratives that clearly communicate customer value.

• Develop scalable, engaging content for business owners, operators, and decision‑makers across customer segments.

• Own customer‑facing product communications across channels such as in‑product messaging, email, release notes, landing pages, and other launch materials.

• Equip Sales and Customer Success teams with effective narratives, enablement assets, and training that build trust and support growth.

• Use qualitative and quantitative research to understand customer needs, validate messaging, inform decisions, and identify new opportunities.

• Analyze performance data, test hypotheses, and iterate on messaging and go‑to‑market programs based on what works.

• Partner across Product, Sales, Customer Success, Enablement, Pricing, and other teams to align stakeholders around launch objectives, execution plans, and measurable outcomes.

• Drive complex, cross‑functional initiatives forward, balancing multiple priorities, dependencies, and stakeholders.

• Champion the customer perspective, ensuring their needs and experiences are reflected in product positioning and go‑to‑market decisions.

Experience you bring

• 8+ years of product marketing experience in SaaS or B2B technology, including significant experience leading launches from strategy through execution.

• A strong body of work demonstrating your ability to turn complex concepts into clear, compelling content—such as presentations, videos, landing pages, campaigns, or thought‑leadership content.

• Exceptional written and verbal communication skills, with the ability to craft impactful customer‑facing content and communicate confidently with executive stakeholders.

• A proven track record of enabling Sales and Customer Success teams with practical, effective content, narratives, and training.

• Strong cross‑functional collaboration skills and the ability to build alignment across technical and non‑technical teams.

• An analytical mindset, including the ability to interpret data, test hypotheses, and apply insights to strategy, messaging, and execution.

• Strong project management skills, with the ability to keep multiple workstreams on track without losing sight of the broader strategy or creative story.

• Comfort navigating ambiguity, changing priorities, and complex organizational dynamics with agility and optimism.

• Deep empathy for customers and a passion for creating products and experiences that make a meaningful difference.

It would be a plus if you have

• Experience marketing payments or fintech products.

• Experience partnering with international teams and supporting launches across multiple regions.

Compensation

Playlist is committed to providing competitive compensation that is fair, equitable, and motivating. Our compensation program is designed to promote transparency, attract talented candidates, meet the needs of our current Team Members, and encourage long‑term growth within our organization.

Actual compensation packages are based on factors specific to each candidate, including—but not limited to—skills, depth of experience, relevant certifications, and work location.

The base salary range for this position in the United States is $160,000–$180,000. The total compensation package may also include a performance bonus, benefits, and/or other applicable incentive compensation.

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities, and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.