Lead Product Manager, Vertical SaaS

Playlist; United States; On-site; USD 175,000 - 200,000; Full time

Job summary

Playlist is building a new AI-native vertical software for SMB wellness operators. As Lead Product Manager, you will own the vision, roadmap, and field-driven iterations, partnering with a small founding team to shape how AI enhances workflows and drives adoption.

You will define pricing, ICPs, and a product-led growth approach while maintaining a bias for action. We value entrepreneurial drive, ownership, and the ability to ship 0→1 solutions that scale in a startup environment.

Qualifications

• 7+ years of product experience and a track record of shipping tools used by real businesses.
• Shipped 0→1 products and scaled customer base; can discuss learnings.
• Built AI-native, agentic products and understand LLM limits.
• GM mindset: positioned products, pricing, ICP definitions.
• Able to work with ambiguity and high agency.
• Experience in startup-stage environments.
• Bonus: health/fitness or SMB experience.

Responsibilities

• Own, evolve, and champion product vision, strategy, and roadmap for new vertical SMB products.
• Drive AI-native build process and design.
• Get into the field to learn from practitioners and iterate live.
• Work with a small team to ship fast; own roadmap, spec, release.
• Partner with GTM to shape pricing, positioning, and product-led growth.
• Bring high agency and creativity from blank page to a product customers can't imagine running their business without.

Skills

Product management

AI-native products

Field research

Roadmapping

Startup experience

Pricing strategy

Job description

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

About the Team

We're building new, AI-native vertical software that extends Playlist's mission to empower wellness businesses across more of the health and wellness market. We are looking for entrepreneurial, high-ownership product managers who can drive the full product lifecycle of 0→1 solutions for SMB operators, defining their operating tools and workflows, ensuring seamless onboarding and adoption, and building a long-term roadmap that grows with them.

As the Lead Product Manager for new verticals, you'll work as part of a small, fast-moving founding team (engineering leader, design, and ops). You'll be expected to go into the field to learn alongside wellness business operators, designing and iterating on product requirements, validating concepts, and leveraging AI to both accelerate how we build and drive genuinely new customer experiences.

The Role You'll Play

• Own, evolve, and champion the product vision, strategy, and roadmap for new vertical SMB products, aligned with our broader company vision and product ecosystem

• Drive our AI-native build process and design: where AI replaces workflow, where it consults, and where it automates on behalf of the customer. Software that works while they're with a client.

• Get into the field. Build direct relationships with practitioners, understand their unmet needs, and iterate live on what you learn

• Work directly with a small engineering and design team to ship fast; own the roadmap, the spec, and the release

• Partner with Playlist's GTM team to shape pricing, positioning, and a product-led growth motion that drives adoption

• Bring high agency and creativity to every stage of the build, from blank page to a product customers can't imagine running their business without

The Experience You Bring

• 7+ years of product experience, with tangible track record of shipping tools that real businesses depend on day-to-day

• You've shipped 0→1 products and successfully scaled the customer base. You can walk through what broke, what worked, and what you'd do differently

• You've built AI-native, agentic products. You have real opinions on where LLMs break, how to design for probabilistic outputs, and how to earn user trust in an AI-driven experience

• You think like a GM. You've shaped positioning, influenced pricing and ICP definitions, and can articulate why a unit works, not just what to build

• You're comfortable with ambiguity and high agency. You move without being told, define your own priorities, and thrive when the roadmap is yours to create

• You've worked in a startup-stage environment and are motivated by building something that drives real outcomes

• Bonus: experience in health, wellness, fitness, or service-business SMB. You understand the texture of running a small practice or studio

Pay transparency

It is Playlist's intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Playlist's compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.

The base salary range for this position in the United States is $175,000 to $200,000. The total compensation package for this position may also include performance bonus, benefits and/or other applicable incentive compensationplans

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about the potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities, and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.