Lead Product Manager, Data Monetization

Attentive Inc; United States; Remote; USD 173,000 - 240,000; Full time

Job summary

Attentive Inc is seeking a Lead Product Manager to spearhead their data monetization strategy. The role involves optimizing first-party data for enhanced advertising, collaborating across teams, and driving initiatives to unlock customer value. Ideal candidates will have substantial experience in product management, particularly within ad tech or SaaS sectors, and expertise in integrations with major social platforms.

Benefits

Health & wellness benefits

Equity opportunities

Qualifications

• 6+ years of product management experience in ad tech or SaaS.
• Experience building integrations with platforms like Meta and TikTok.
• Comfortable with experimentation frameworks and cross-functional collaboration.

Responsibilities

• Own product strategy and roadmap for data monetization initiatives.
• Lead integrations with advertising platforms.
• Define and run A/B tests to evaluate product impact.

Skills

Analytical skills

Communication skills

Product management

A/B testing

Job description

About the Role

We’re seeking a Lead Product Manager to drive our data monetization strategy, leveraging Attentive’s identity graph and first-party data to improve return on ad spend across platforms. You’ll own initiatives that unlock new value for our customers by powering more efficient, privacy-safe, and AI-enhanced advertising through data products and integrations.

What You'll Accomplish

• Own the product strategy, roadmap, and executive alignment for data monetization initiatives, with a focus on activating first-party data across ad platforms
• Lead integrations with key advertising platforms like Meta — including deep familiarity with EMQ (Event Match Quality) scores and optimization levers
• Collaborate with data science and engineering to build scalable infrastructure for identity resolution, enrichment, and audience activation
• Partner with legal and compliance to ensure privacy-safe, consent-driven data usage
• Engage directly with strategic customers to solicit feedback and validate product concepts
• Define and run hypothesis driven A/B tests to evaluate product impact, in collaboration with go-to-market and analytics teams
• Track performance metrics, ensure product adoption, and drive continuous iteration based on data insights

Your Expertise

• 6+ years of product management experience, ideally in ad tech, martech, or B2B SaaS
• Experience building and scaling integrations with Meta, TikTok, or similar social platforms
• Proven record of driving product launches from alpha through GA with clear success criteria and learning objectives at each stage
• Understanding of EMQ[1][2] scores, identity matching, and the mechanics of social ad targeting strongly preferred
• Deep analytical skills and familiarity with experimentation frameworks (A/B testing, holdouts, etc)
• Comfortable working across cross-functional teams including data science, legal, and customer success
• Excellent written and verbal communication skills

You'll get competitiveperks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

- The US base salary range for this full time position is $173,200 - $240,000 annually + equity + benefits

- Equity is a substantial part of the total compensation package

- Our salary ranges are determined by role, level and location

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