Sr. Manager, Marketing Analytics

Match Group; Los Angeles (CA); On-site; USD 220,000 - 230,000; Full time

Benefits offered by this job

401k match

Employee stock purchase plan

Generous PTO

Parental leave

Pet insurance

Job summary

Match Group seeks a senior analytics leader to guide the E&E Insights Team, owning cross-brand performance narratives and senior stakeholder partnerships. You will set standards, coach analysts, and drive data-driven decisions across 17 brands.

You will translate complex analytics into actionable strategies, partner with Data Science, and champion AI-enabled workflows to raise the analytical bar. Based in Los Angeles, this role is on-site with senior visibility.

Qualifications

• Experience leading and mentoring analytics professionals.
• Proven track record building relationships with senior stakeholders.
• Strong SQL, analytics, and data storytelling across multiple brands.
• Ability to leverage AI tools to scale team output and impact.

Responsibilities

• Lead, coach, and grow the E&E Insights Team, including hiring and career development.
• Own the full-funnel E&E performance narrative across 17 brands.
• Translate measurement into brand actions with test design and recommendations.
• Translate insights into executive narratives for leadership forums.
• Manage stakeholder relationships with senior brand/PM leads.
• Build scalable analytics processes and champion AI adoption.

Skills

SQL

Data Visualization

Funnel & Cohort Analytics

Experimentation & Incrementality

AI Tools & Automation

Education

Bachelor's degree in a quantitative field

Tools

Tableau / Mode / Hex / Databricks

Job description

Know where you belong!

Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products – it’s the foundation of every team we hire.

When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL 3 days/week.

The Team

The Marketing Analytics team is Match Group's central analytics hub for our Emerging & Established (E&E) brands, connecting marketing, product, finance, and experimentation insights into a clear, coherent view of business performance.

Our mission is to turn distributed data signals into cohesive, actionable narratives that help brand and portfolio leadership understand what is happening across the business, and why. We do for ~17 E&E brands – across 28 markets and 46 brand/market combinations – what the team also does for Tinder: own trends and monitoring, experimentation, roadmap and strategy translation, and the executive narratives that drive decisions.

The Team Operates Across Three Core Functions

• Insights & Performance (Analysts): Own brand and pod-level performance insights and stakeholder partnerships.
• Measurement & Experimentation (Data Scientists): Provide advanced analytics, causal measurement, and experimentation guidance and interpretation.
• Strategy & Operations: Maintain reporting infrastructure, metric governance, and scalable analytics processes.

In This Role, You Will

Lead, Coach, and Grow the E&E Insights Team

• Build, manage, and develop a team of brand/pod analysts — owning hiring, onboarding, coaching, prioritization, and career growth.
• Set the analytical and communication bar for the team and establish the operating rhythm from the ground up.
• Create a collaborative, high-performing environment where a small team punches above its weight across a large brand surface.

Own the Full-Funnel E&E Performance Narrative

• Be accountable for trend monitoring, first-response investigations, and the full-funnel story (acquisition → engagement → retention → revenue) across the E&E brand portfolio.
• Proactively surface opportunities and risks across brands and markets as well as influence strategy through data-driven recommendations.
• As a player-coach — especially while the team is small — personally lead the most complex cross-brand investigations and executive readouts.

Translate Measurement into Brand Action

• Own the consumption-and-translation layer for E&E: turn PRISM incrementality, MMM, and HALO model outputs into clear test, optimization, and expansion recommendations.
• Partner with Data Science on test design priorities and surface measurement needs on behalf of the brands.
• Enforce analytical rigor and consistency across brand stakeholders without ceding ground.

Translate Insights into Executive-Level Narratives

• Own the E&E sections of leadership forums (QMO, WBR) and ad hoc leadership analysis, ensuring a consistent, unified read across ~17 brands.
• Frame insights in terms of business impact, trade-offs, and recommended actions — the clear "what changed, why, so what, and now what."
• Influence decision-making through strong storytelling and structured communication.

Manage Stakeholder Relationships

• Serve as the senior analytics partner to E&E brand and PMG leads, owning the weekly and monthly cadence and setting clear expectations on what the team delivers.
• Act as a key interface between Marketing Analytics and partner teams — Marketing, Product, Finance, PRISM, and BI/Ops — ensuring alignment on performance drivers.

Build for Scale and Raise the Analytical Bar

• Establish standardized frameworks, playbooks, and metric definitions so coverage of 46 brand/market combinations does not depend on heroics.
• Champion the use of AI across the team — accelerating analysis, drafting narratives, and building repeatable workflows — and coach the team to adopt it.
• Partner with BI/Ops and Measurement to automate manual load, and keep the E&E and Tinder operating models symmetric.

You’ll Need

Education & Experience

• Bachelor's, Master's, or equivalent experience in a quantitative field (e.g., Economics, Statistics, Mathematics, Data Science, Business Analytics, or a related discipline).
• Significant experience in analytics, business intelligence, or data analysis, including experience leading, coaching, or mentoring analysts. (Manager: prior or emerging people-management experience; Director: a track record of managing analysts, and ideally managers, through ambiguity.)
• Experience owning senior stakeholder relationships and delivering in a fast-paced, high‑ambiguity environment — ideally standing up or scaling a new function.

People Leadership

• Proven ability to build, coach, and retain a high-performing analytics team, and to set standards for quality, communication, and impact.
• Genuine appetite for management — you want to multiply a team's output, not just carry the title.
• Comfort operating as a player-coach: leading the team while remaining hands‑on on the hardest problems.

Analytical Skills

• Strong SQL for querying and analyzing large datasets.
• Proficiency with data visualization and BI tools (e.g., Tableau, Mode, Hex, Databricks).
• Strong understanding of funnel analysis, cohort analysis, and behavioral analytics, and the ability to "connect the dots" across metrics into a narrative.
• Working knowledge of experimentation and incrementality concepts — enough to partner credibly with Data Science and PRISM and to enforce rigor. You do not need to be a “modeler” but you need to be able to understand and speak to them.

AI Fluency

• Actively uses AI tooling to scale a small team's output — accelerating analysis, drafting and synthesis, and building repeatable workflows across many brands.
• Brings a clear point of view on where AI adds leverage, and coaches the team to adopt it in daily work.

Business & Strategic Thinking

• Strong ability to connect data insights to brand and portfolio strategy and outcomes.
• Experience influencing stakeholders and shaping decisions through analytics.
• Understanding of how marketing, product, and revenue dynamics interact.

Communication & Leadership

• Excellent communication skills, with the ability to present to senior stakeholders and executives.
• Ability to translate complex analysis into clear, actionable insights and compelling narratives.
• Proven ability to lead cross‑functional initiatives and influence without authority.

Collaboration

• Strong cross‑functional partnership skills across Marketing, Product, Finance, Data Science, and PRISM.
• Ability to operate effectively across many brands and markets in a high‑ambiguity environment.

Why Match Group?

Benefits

Our mission is simple – to help people find love and happiness! We love our employees too and understand the importance of all life's milestones. Here are some of the benefits we are proud to offer:

Mind & Body

Medical, mental health, and wellness benefits to support your overall health and well-being

Financial Wellness

Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security

Unplug

Generous PTO and 14 paid holidays so you can unplug

Career

Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work

Family

Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts

Company Gatherings

We host company events where our employees get to know each other and build a sense of connection and belonging!

We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic. Period.

If you require a reasonable accommodation to participate in the hiring process — such as during pre‑employment testing or interviews — please indicate this by selecting “Yes” in the accommodation request field. We’ll reach out to discuss your needs if you're selected for the interview stage.

#MG

The salary range for this position is $220,000 - $230,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Los Angeles, CA. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.