Lead, Paid Media Data Activation & Enablement

Intuit Inc.; San Diego (CA); On-site; USD 150,000 - 240,000; Full time

Job summary

Intuit Inc. is seeking a senior leader to own the data activation and enablement practice for the Paid Media & Search team.

You will architect the data foundation powering AI-driven media planning, targeting, and measurement, partnering with Marketing Futures to drive roadmap and governance. You will lead a cross-functional team focused on audiences, clean rooms, tagging, and platform integrations, aligning agencies and internal partners around data standards while ensuring privacy and

Qualifications

• 10+ years of experience in paid media, marketing analytics, or data activation/martech.
• Deep knowledge of digital measurement fundamentals: attribution modeling, lookback windows, MMM, and incrementality testing.
• Perspective on AI-mediated measurement landscape including signal loss and privacy-first attribution.
• Experience designing AI-augmented workflows in marketing data contexts (taxonomy QA, anomaly detection, reporting narratives).
• Hands-on experience with DSP/platforms and data pipelines (CM360, Datorama, BigQuery).
• Ability to align cross-functional partners around data standards without escalation.
• Strong written and verbal communication; able to simplify complex problems for technical and executive audiences.
• Experience with privacy-safe data tools (clean rooms, LiveRamp, Acxiom).
• Background running knowledge-sharing or enablement programs across marketing org.
• Familiarity with GA4, SA360, or comparable stacks.
• Bachelor-level or equivalent practical experience in marketing/analytics/statistics.

Responsibilities

• Co-own the agentic media data roadmap with Marketing Futures; define data readiness and testing strategies.
• Drive cross-functional data enablement to activate planning and buying capabilities.
• Treat data foundation as a product; improve signal quality, feedback loops, and new data assets to boost iROI.
• Lead a Data Activation & Enablement team across audiences, marketing ops, AI integrations, and platform projects.
• Own data activation strategy for paid media, taxonomy, tagging, attribution, and platform integrations feeding dashboards.
• Mobilize first-party data with partners for targeting, planning, and measurement.
• Partner with internal media teams and agencies on holistic targeting strategy and execution.
• Own the paid media data foundation—tagging, tracking, attribution—feeding Datorama and Tableau.
• Govern taxonomy with agencies and data science for MMM- and GA4-ready outputs.
• Drive first-party data and clean-room strategy with platforms like Acxiom/LiveRamp while ensuring privacy compliance.
• Collaborate with Legal, GTM Tech,Identity teams to build signal pipelines (closed-won/SQL back into ad platforms).
• Run recurring cross-team data literacy sessions across marketing.
• Manage vendor relationships and data enablement contracts.

Skills

Paid media

Marketing analytics

Data activation

Martech

Cross-functional leadership

Communication skills

Privacy compliance

AI integrations

Education

Bachelor's degree in marketing/analytics

Tools

CM360

Datorama

BigQuery

Fivetran

Job description

Intuit Inc. is seeking a senior leader to own the data activation and enablement practice for the Paid Media & Search team.

You will architect the data foundation powering AI-driven media planning, targeting, and measurement, partnering with Marketing Futures to drive roadmap and governance. You will lead a cross-functional team focused on audiences, clean rooms, tagging, and platform integrations, aligning agencies and internal partners around data standards while ensuring privacy and