Performance Marketing Lead — Resident Shows

cirquedusoleil; Las Vegas (NV); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Cirque du Soleil Entertainment Group in Las Vegas is seeking a Digital Marketing Manager to lead paid search and paid social campaigns for a portfolio of resident shows. You will partner across marketing, analytics, CRM, and agencies to drive ticket sales and revenue growth, employing data-driven optimization and innovative digital tactics.

The role emphasizes strategic planning, cross-functional collaboration, and ongoing testing of creative, messaging, and targeting to maximize ROAS and

Qualifications

• Bachelor’s degree in a related field.
• 5+ years in digital/performance marketing.
• Experience driving revenue through digital campaigns.

Responsibilities

• Lead digital marketing strategy for Cirque du Soleil Resident Shows in Las Vegas.
• Develop and optimize paid search, paid social, display campaigns.
• Partner with internal teams and agencies to maximize ROAS.
• Own search strategy: structure, bidding, keywords, audiences.
• Lead social strategy across Meta, TikTok, YouTube.
• Analyze performance and provide data-driven optimizations.
• Collaborate with CRM, Analytics, and Revenue Management teams.
• Develop testing plans for creative, landing pages, and audiences.
• Work with partners to execute campaigns aligned to priorities.
• Support annual marketing plans and budgets, with performance reporting.

Skills

Performance marketing

Paid search

Paid social

Analytics

Campaign optimization

Strategic thinking

Cross-functional collaboration

Education

Bachelor's Degree in Marketing / Communications / Business

Tools

Google Ads

Microsoft Ads

Google Analytics GA4

Google Tag Manager

Looker Studio

Excel / PowerPoint

Job description

Cirque du Soleil Entertainment Group in Las Vegas is seeking a Digital Marketing Manager to lead paid search and paid social campaigns for a portfolio of resident shows. You will partner across marketing, analytics, CRM, and agencies to drive ticket sales and revenue growth, employing data-driven optimization and innovative digital tactics.

The role emphasizes strategic planning, cross-functional collaboration, and ongoing testing of creative, messaging, and targeting to maximize ROAS and