Lead Marketing Manager, Consumer Creative & Content

Abbott Laboratories; California (MO); On-site; USD 148,700 - 297,300; Full time

Benefits offered by this job

Career development opportunities

Free medical coverage

Retirement savings plan

Tuition reimbursement

Job summary

Abbott Laboratories is seeking a Marketing Manager for their Diabetes Care division in Alameda, CA. The role focuses on empowering people with diabetes through innovative campaigns and requires at least six years of experience in consumer marketing. The successful candidate will manage creative strategies, collaborate with agencies, and analyze campaign effectiveness. A Bachelor's degree is mandatory, and an MBA is preferred. The position offers a salary of $148,700.00 – $297,300.00, and travel is expected up to 20%.

Qualifications

• Six years of relevant marketing experience.
• Extensive experience in delivering high impact consumer campaigns across various media.
• Ability to create and present compelling PowerPoint presentations.

Responsibilities

• Define and execute the creative & content strategy.
• Manage creative partnerships and ensure timely deliverables.
• Analyze KPIs and measure creative impact.

Skills

Creative vision

Consumer campaign development

Strong communication skills

Leadership skills

Analytical skills

Education

Bachelor's Degree

MBA (Preferred)

Job description

Abbott Laboratories is seeking a Marketing Manager for their Diabetes Care division in Alameda, CA. The role focuses on empowering people with diabetes through innovative campaigns and requires at least six years of experience in consumer marketing. The successful candidate will manage creative strategies, collaborate with agencies, and analyze campaign effectiveness. A Bachelor's degree is mandatory, and an MBA is preferred. The position offers a salary of $148,700.00 – $297,300.00, and travel is expected up to 20%.