Marketing Data Product Lead — Data-Driven Campaigns

The Walt Disney Studios; Burbank (CA); On-site; USD 142,000 - 190,000; Full time

Job summary

The Walt Disney Studios is seeking a Lead Analyst, Marketing Data Product in Burbank to drive the delivery of a product roadmap for performance marketing tools. You will own datasets, build data pipelines, and collaborate with engineers to deliver analytics-driven campaigns.

Join a cross-functional team of marketers, data scientists, and software engineers embedded within Disney’s media group. The role emphasizes AI/LLM prototyping and delivering impactful dashboards.

Qualifications

• Bachelor’s and/or Master’s degree in a relevant subject area, such as Computer Science or Business Analytics.
• 7+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management.
• Advanced expertise with SQL.
• Experience with data visualization tools such as Tableau, Looker, or Power BI.
• Experience with workflow tracking or project management tools such as Airtable.
• Familiarity with data and software engineering processes; knowledge of Python or similar scripting languages.
• Knowledge of ad platforms (Google Ads, Meta, Innovid, DSPs).
• Ability to manage multiple projects and meet deadlines.
• Proven critical thinking and problem-solving skills.

Responsibilities

• Maintain product roadmaps for a wide array of Performance Marketing tools.
• Own the majority of our performance marketing datasets as subject matter expert.
• Build and improve data pipelines with data engineering.
• Plan and track initiatives; write/approve technical user stories; coordinate cross-team work.
• Collaborate with software and data engineers to improve processes and tools.
• Refine how we communicate data and insights; expand dashboards to increase impact.
• Coordinate with UX/UI on wireframes and translate requirements to engineers.
• Leverage AI/LLMs to build prototypes and tools with the broader team.

Skills

Bachelor’s/Master’s in CS or Business/

SQL

Data visualization (Tableau/Looker/BI)

Airtable

Python or scripting

Ad tech/media analytics

Product management

Stakeholder communication

Education

Bachelor’s or Master’s in a relevant field

Tools

Tableau

Looker

Power BI

Airtable

Python

Job description

The Walt Disney Studios is seeking a Lead Analyst, Marketing Data Product in Burbank to drive the delivery of a product roadmap for performance marketing tools. You will own datasets, build data pipelines, and collaborate with engineers to deliver analytics-driven campaigns.

Join a cross-functional team of marketers, data scientists, and software engineers embedded within Disney’s media group. The role emphasizes AI/LLM prototyping and delivering impactful dashboards.