Lead Marketing Communications

AT&T; El Segundo, Yorba Linda (CA, CA); On-site; USD 131,000 - 196,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays

Paid Parental Leave

Paid Caregiver Leave

Adoption Reimbursement

Disability Benefits

Job summary

AT&T in the United States is seeking a Local Market Media Lead to translate market needs into actionable, market-specific media plans that drive business performance. You will be the dedicated media partner for local markets, connecting business priorities with data-informed solutions and scalable opportunities.

You will develop market-specific media plans, use performance data and competitive intelligence to identify opportunities, and partner with cross-functional teams to execute and optimize

Qualifications

• Five years of media agency experience with a focus on performance media strategy, planning, activation, and optimization.
• Ability to translate business objectives and market insights into measurable media plans.
• Proven ability to influence stakeholders in a matrixed organization without direct authority.

Responsibilities

• Develop market-specific media plans aligned with local business needs and performance goals.
• Use performance data, market insights, and competitive intelligence to identify opportunities and close performance gaps.
• Serve as the primary media lead for local markets, partnering with cross-functional teams to deliver effective solutions.
• Drive timely execution, optimization, and speed to market across local media initiatives.
• Maintain accountability for market-level media performance and business outcomes.
• Document and scale local market learnings to strengthen future planning and broader media strategies.

Skills

Media strategy

Performance media

Stakeholder management

Analytics

Cross-functional collaboration

Education

Bachelor’s degree

Job description

This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.

Role Overview

We are seeking a strategic, results-oriented Local Market Media Lead to translate individual market needs into actionable, market-specific media plans that drive business performance. This role will serve as the dedicated media partner for local markets, connecting business priorities with data-informed solutions and scalable opportunities.

Key Responsibilities

• Develop actionable, market-specific media plans aligned with local business needs and performance goals.
• Use performance data, market insights, and competitive intelligence to identify opportunities, close performance gaps, and continuously improve results.
• Serve as the primary media lead for local market needs, partnering with cross-functional teams to understand priorities and deliver effective solutions.
• Drive timely execution, optimization, and speed to market across local media initiatives.
• Maintain clear accountability for market-level media performance and business outcomes.
• Identify, document, and scale local market learnings to strengthen future planning and broader media strategies.

What You Bring

• Minimum of five years of media agency experience, with a demonstrated focus on performance media strategy, planning, activation, and optimization.
• Experience translating business objectives, audience insights, and market dynamics into effective, measurable media strategies and plans.
• Proven ability to operate effectively within a highly matrixed organization, aligning cross-functional teams and navigating complex priorities to drive results.
• Demonstrated success influencing stakeholders at multiple levels, including internal business partners and external agency partners, without relying on direct authority.
• Strong analytical capabilities, with experience interpreting performance data, identifying actionable insights, and translating findings into clear optimization recommendations.
• Deep understanding of local media nuances, including market-level audience behavior, competitive dynamics, channel considerations, and performance drivers.
• Knowledge of competitive intelligence, media optimization, and measurement approaches that support continuous performance improvement.
• Demonstrated ability to manage multiple priorities, collaborate across functions, and deliver high-quality work with urgency and accountability.
• Exceptional communication, problem-solving, relationship-building, and stakeholder-management skills.

Why This Role

This is an opportunity for an experienced media strategist to move beyond executing campaigns and directly influence how local market opportunities are identified, prioritized, and activated. You will work at the intersection of media, analytics, business strategy, and local market insight, with the autonomy to solve complex challenges and the visibility to shape decisions with senior leaders. The role also offers the opportunity to turn successful local-market approaches into repeatable practices with broader impact.

Job Contribution

An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.

Supervisor: No Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of Media Agency Experience. Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, , the Los Angeles Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act. Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment Contact with Customers/Candidates/Clients Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable) Handling/Proximity to Sensitive Information

Our Lead Marketing Communications jobs earn between $130,700.00 - $196,100.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers.

Benefits and Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
• Weekly Hours: 40
• Time Type: Regular
• Location: Dallas, Texas, El Segundo, California
• Salary Range: $130,700.00 - $196,100.00
• AT&T and its subsidiaries are committed to equal employment opportunity.

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. We are pioneers of making connections and have been ever since Alexander Graham Bell invented the telephone and founded our company. That was nearly 150 years ago, and we haven’t stopped innovating since. At our core, we help bring families, communities, and businesses together with the products and services they need to thrive every day. From the widespread and growing availability of 5G and Fiber to working on things we once only dreamed of—at AT&T, we create connections that change the world.