Lead Marketing Communications

att; El Segundo (CA); Presencial; USD 131 000 - 196 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays

Paid Parental Leave

Paid Caregiver Leave

Disability Benefits

Life and Accidental Death Insurance

Adoption Reimbursement

Resumo da oferta

AT&T in the United States is seeking a Local Market Media Lead to translate local market needs into actionable media plans that drive business performance. This senior role partners with local teams to align priorities with data-informed solutions and scalable opportunities.

You will develop market-specific media plans, optimize campaigns, and communicate insights to executives, ensuring timely execution and measurable impact across local media initiatives.

Qualificações

• Minimum of five years of media agency experience focused on performance media strategy, planning, activation, and optimization.
• Experience translating objectives, audience insights, and market dynamics into measurable media strategies and plans.
• Proven ability to operate in a highly matrixed organization, coordinating across functions to drive results.
• Demonstrated influence with internal partners and external agency collaborators without direct authority.
• Strong analytical skills to interpret performance data and translate insights into optimization recommendations.
• Deep understanding of local media nuances, including audience behavior, competition, channels, and performance drivers.

Responsabilidades

• Develop actionable, market-specific media plans aligned with local business needs and performance goals.
• Use performance data, market insights, and competitive intelligence to identify opportunities and optimize results.
• Serve as primary media lead for local market needs, collaborating with cross-functional teams to deliver effective solutions.
• Drive timely execution, optimization, and speed to market across local media initiatives.
• Maintain accountability for market-level media performance and business outcomes.
• Document and scale local market learnings to improve future planning and broader strategies.

Conhecimentos

Media strategy

Performance media

Data analysis

Stakeholder management

Matrixed organization

Communication

Formação académica

Bachelor's degree (BS/BA)

Descrição da oferta de emprego

This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.

Role Overview

We are seeking a strategic, results-oriented Local Market Media Lead to translate individual market needs into actionable, market-specific media plans that drive business performance. This role will serve as the dedicated media partner for local markets, connecting business priorities with data-informed solutions and scalable opportunities.

Key Responsibilities

• Develop actionable, market-specific media plans aligned with local business needs and performance goals.
• Use performance data, market insights, and competitive intelligence to identify opportunities, close performance gaps, and continuously improve results.
• Serve as the primary media lead for local market needs, partnering with cross-functional teams to understand priorities and deliver effective solutions.
• Drive timely execution, optimization, and speed to market across local media initiatives.
• Maintain clear accountability for market-level media performance and business outcomes.
• Identify, document, and scale local market learnings to strengthen future planning and broader media strategies.

What You Bring

• Minimum of five years of media agency experience, with a demonstrated focus on performance media strategy, planning, activation, and optimization.
• Experience translating business objectives, audience insights, and market dynamics into effective, measurable media strategies and plans.
• Proven ability to operate effectively within a highly matrixed organization, aligning cross-functional teams and navigating complex priorities to drive results.
• Demonstrated success influencing stakeholders at multiple levels, including internal business partners and external agency partners, without relying on direct authority.
• Strong analytical capabilities, with experience interpreting performance data, identifying actionable insights, and translating findings into clear optimization recommendations.
• Deep understanding of local media nuances, including market-level audience behavior, competitive dynamics, channel considerations, and performance drivers.
• Knowledge of competitive intelligence, media optimization, and measurement approaches that support continuous performance improvement.
• Demonstrated ability to manage multiple priorities, collaborate across functions, and deliver high-quality work with urgency and accountability.
• Exceptional communication, problem-solving, relationship-building, and stakeholder-management skills.

Why This Role

This is an opportunity for an experienced media strategist to move beyond executing campaigns and directly influence how local market opportunities are identified, prioritized, and activated. You will work at the intersection of media, analytics, business strategy, and local market insight, with the autonomy to solve complex challenges and the visibility to shape decisions with senior leaders. The role also offers the opportunity to turn successful local-market approaches into repeatable practices with broader impact.

Job Contribution

An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership. Supervisor: No

Education/Experience

Bachelor's degree (BS/BA) desired. 5+ years of Media Agency Experience.

Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, , the Los Angeles Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment

Relevant Material Job Duties

• Contact with Customers/Candidates/Clients
• Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable)
• Handling/Proximity to Sensitive Information

Salary

Our Lead Marketing Communications jobs earn between $130,700.00 - $196,100.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Benefits and Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplement