Lead Market Research & Analysis

AT&T; Atlanta (GA); On-site; USD 131,000 - 196,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

Tuition reimbursement program

Paid Time Off and Holidays

Paid Parental Leave

Adoption Reimbursement

Disability Benefits

Employee discounts up to 50% off AT&T

Job summary

AT&T’s Marketing & Growth Organization is seeking a Lead Market Research & Analysis professional to join the Advertising and Messaging team. This role supports decision making through robust research programs and partners with B2B marketing and creative teams to measure and evaluate marketing efforts.

The role emphasizes rigorous primary research (qualitative and quantitative), crafting story-driven insights, and delivering actionable recommendations that influence marketing and shopper

Qualifications

• 3+ years as a Market Research professional.
• Experience designing and executing primary research (quantitative and qualitative).
• Strong storytelling to present insights to stakeholders.

Responsibilities

• Lead the end-to-end management of the Retail Tracking program.
• Design, manage, and deploy custom research with speed and precision in partnership with trusted vendors.
• Possess expert knowledge within marketing research (qualitative and quantitative) and synthesize diverse information.
• Ensure high-quality data collection, analysis, and synthesis with best-in-class techniques.
• Translate data into meaningful insights and craft narratives for stakeholders with clear visuals.
• Build relationships with internal stakeholders and external vendors to align research with business needs.
• Manage multiple research programs with outside firms.
• Partner with cross-functional teams to integrate data and form marketing recommendations.

Skills

Market Research

Qualitative & Quantitative

Stakeholder communication

Cross-functional collaboration

Education

BS/BA in related field

Master’s degree preferred

Job description

About AT&T:

At AT&T, we are redefining the future of connectivity. Our passion lies in serving our customers by delivering products and services that foster meaningful connections, enhance lives, and empower millions to share the stories and experiences that matter most. Our corporate teams thrive on innovation and are dedicated to transforming our business in areas like marketing, finance, and beyond. Join us and bring your bold ideas to help shape the future.

About the Marketing & Growth Organization:

The Marketing & Growth Organization serves as AT&T’s marketing engine, driving sustainable growth by championing our customers, captivating them with innovative products, services, and experiences, and building a culturally relevant, beloved brand. We pride ourselves on expertise, simplicity, and inspiration in everything we do.

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

Work Locations: Dallas, TX or El Segundo, CA or Atlanta, GA

Summary

AT&T’s Marketing & Growth Organization delivers cutting-edge advertising that elevates AT&T’s historic brand and puts the customer at the forefront of everything we do. The Research, Analytics and Insights team is looking for an experienced marketing professional to join our Advertising and Messaging group to support decision making through strong research programs. This market research and analysis role will gather data and conduct research to assess the impact of marketing in the retail space to support the evolution of AT&T’s marketing and digital strategies. In addition to this, this role will be responsible for partnering with our B2B marketing and creative teams to provide measurement and evaluation of Business-focused marketing efforts. The analyst should have diverse experience with research programs, data analysis, and be able to collaborate with other team members to curate and develop story-driven insights to inform the business.

Overview of Role:

Design, Manage and Optimize Retail research tools to guide Retail experience and marketing decision-making.Support advertising measurement for the B2B Marketing Team. Manage and deploy studies leveraging trusted vendor partners and tools. Contribute to holistic advertising insights alongside team members conducting messaging, creative, and in-market advertising tracking programs.

• Retail Tracking – an ongoing program measuring the impact of in-store signage and device partnerships to improve the overall impact of retail assets
• Custom Retail Research – custom studies that deep dive into the impact of retail marketing executions, such as shop-alongs, pre-post quantitative, or virtual store testing.
• B2B Advertising Measurement – message testing and copy testing targeting our B2B audiences, primarily in service of improving creative strength

Responsibilities

• Lead the end-to-end management of the Retail Tracking program, ensuring robust methodologies, timely execution, and actionable insights
• Design, manage, and deploy custom research with speed and precision in partnership with trusted vendors
• Possess expert knowledge within the marketing research field (both qualitative and quantitative approaches, sampling, and data analysis) and the ability to integrate critical information from many diverse areas.
• Ensure high-quality data collection, analysis, and synthesis, leveraging a wide range of best-in-class market research and advanced analytics techniques
• Translate raw data into meaningful insights, crafting compelling narratives that drive business impact. Prepare presentation materials with clear reports, charts, tables, and other visual aids to support findings. Present findings to stakeholders in a persuasive, passionate, and articulate manner.
• Build and maintain strong relationships with internal stakeholders and external vendors to ensure research efforts are aligned with business needs
• Manage multiple, simultaneous research programs with support from outside research firms
• Partner with cross-functional teams to integrate data, insights, and form recommendations related to marketing and shopper experience tactics

Position Qualifications

Deep expertise in designing and executing primary market research (quantitative and qualitative):

• 3+ years of hands‑on experience as a Market Research professional
• Experience assessing methodological options and recommending Market Research approaches that answer key business questions in a cost‑effective manner
• A critical thinker with experience crafting easy to follow, “voice of the customer” centric stories for business stakeholders that enable them to drive actions and decisioning

The successful candidate will be (or have):

• The ability to multitask and deliver multiple simultaneous projects on time with high quality
• A strong cross‑functional collaborator and partner to internal stakeholder to drive alignment and influence decision making and action plans
• The ability to synthesize large amounts of data and extract critical insights and implicationsAble to clearly communicate key insights (verbally and in writing) and speak/act with confidence
• A multi-dimensional thinker who operates not only based on past experiences but stays abreast of approaches and developments occurring in the marketing research fields
• BS/BA required or equivalent experience; Master’s degree preferred

Preferred

• 3+ years of experience working for a 3rd Party Primary Research Provider
• Prior experience running shopper B2B research programs

Our Lead Market Research & Analysis earn between $130,700 - $196,100 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

Our Lead Market Research & Analysis jobs earn between $116,700.00 - $196,100.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours

40

Time Type

Regular

Location

Atlanta, Georgia, Dallas, Texas, USA:CA:El Segundo / 2240 E Imperial Hwy - Adm:2240 E Imperial Hwy

Salary Range

$116,700.00 - $196,100.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.