Lead Marketing Communications

AT&T; Atlanta (GA); On-site; USD 117,000 - 196,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays

Paid Parental Leave

Paid Caregiver Leave

Adoption Reimbursement

Disability Benefits

Life and AD&D Insurance

Supplemental benefit programs

Employee Assistance Programs (EAP)

Employee wellness programs

Employee discounts on AT&T plans

Job summary

AT&T is seeking a senior professional to plan, develop, and manage integrated local marketing communications campaigns that promote AT&T products and brand messages across local markets. You will lead programs designed to drive door swings, sales, and positive brand perception using various media platforms.

Responsibilities include collaborating with business units and agencies, supervising creative partners, and leveraging Gen AI tools to improve efficiency and outcomes.

Qualifications

• Bachelor’s degree (BS/BA) is desired.
• 5+ years of related experience.
• Certification is required in some areas.

Responsibilities

• Develop and implement local marketing communications programs.
• Collaborate with local leaders and agencies to align with AT&T strategy.
• Manage relationships with creative partners for copy, layout, and design.
• Apply Gen AI and automation to improve creative efficiency and performance.

Skills

Gen AI

Creative Automation

Advertising campaigns

Leadership

Education

Bachelor’s degree (BS/BA)

5+ years of related experience

Certification in some areas

Job description

Overall Purpose: Responsible for planning, developing, and managing integrated local marketing communications campaigns to promote company products and/or communicate brand messages in support of local market needs and objectives.

Key Roles and Responsibilities:

• Development and Implementation of Local Marketing Communications Programs: Lead the development and execution of local marketing communications programs aimed at driving local market objectives such as door swings, sales, and/or changing the perception of the brand through various advertising media (OOH, social, display, DJ Chatter, activations, etc.)
• Collaboration and Strategic Alignment: Collaborate with local business unit leaders and agency partners to develop and implement advertising, communications, and tools that align with AT&T’s strategy and business goals.
• Content Creation and Design Services: Manage agency and internal creative partner relationships, specifically with those who are executing the copywriting, layout of advertisements, and all aspects of marketing communications, including marketing, advertising, and design services.
• Gen AI and Creative Automation: Expertise and knowledge of the latest tools and resources available in the GenAI and Creative Automation space that can be used to improve creative efficiency and performance.

Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.

Supervisor: No

Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Our Lead Marketing Communications jobs earn between $116,700.00 - $196,100.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours: 40

Time Type: Regular

Location: Atlanta, Georgia, Dallas, Texas

Salary Range: $116,700.00 - $196,100.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.