Lead Market Development

Minority Professional Network, Inc.; Atlanta, Northern (GA, KY); Hybrid; USD 128,000 - 216,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays

Paid Parental Leave

Adoption Reimbursement

Employee discounts

Job summary

AT&T is seeking a senior Lead Market Development professional to identify opportunities, conduct market research, and develop pricing and partnership strategies to expand distribution and drive growth. The role requires leadership across national and market initiatives and close collaboration with marketing, operations, and technical teams.

It involves steering strategic programs, managing alliances, and delivering data-driven insights to executive leadership.

Qualifications

• Bachelor's degree (BS/BA) desired.
• 5+ years of related experience.
• Certification is required in some areas.

Responsibilities

• Strategic planning and execution to drive market growth and objectives.
• Develop regional pricing offers tailored to local conditions and competitive landscape.
• Lead program management and launch plans at national and market levels.
• Establish, nurture and manage strategic partnerships and alliances.
• Conduct market research and provide data analytics for decision-making.
• Ensure compliance and collaborate cross-functionally with marketing, operations and technical teams.

Skills

Strategic planning

Market research

Partnership management

Pricing strategy

Program management

Education

Bachelor's degree

Certification in some areas

Job description

Office Presence Requirement

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

Overall Purpose

Identify and capitalize on new business opportunities by conducting market research, creating strategic alliances and partnership programs, and developing pricing offer strategies for expanding distribution and driving growth.

Key Roles and Responsibilities

• Strategic Planning and Execution: Develop and execute comprehensive short and long-term strategies to drive market growth, penetration, and achieve business objectives, including specific initiatives for new and existing products, services, and verticals.
• Regional and Market Pricing Strategy: Develop pricing offers and build business cases tailored to local market conditions, customer needs and competitive intensity.
• Program and Project Management: Lead the design, implementation, and analysis of strategic initiatives and programs, including the launch and communication plans at the national and market levels, ensuring alignment with market and business needs.
• Partnership and Alliance Management: Establish, nurture, and manage strategic partnerships and alliances, negotiating engagement terms to enhance market presence, drive revenue, and support mutual goals, while continuously assessing partner needs and business drivers.
• Market Research and Analysis: Conduct thorough market research and provide detailed data analytics to inform strategic decision-making, optimize market strategies, and improve program effectiveness, including competitive analysis and market trends.
• Compliance and Collaboration: Ensure compliance with regulations and collaborate cross-functionally with marketing, operations, and technical teams to drive results and innovation.

Job Contribution

An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.

Supervisor

No

Education / Experience

Bachelor's degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Candidates with Arrest or Convictions Records

Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment

• Contact with Customers/Candidates/Clients
• Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable)
• Handling/Proximity to Sensitive Information

Our Lead Market Development jobs earn between $128,400.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours

40

Time Type

Regular

Location

Atlanta, Georgia, Dallas, Texas, El Segundo, California

Salary Range

$128,400.00 - $215,800.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.