Lead Health & Wellness Coach

ISHE; Phoenix, Northern (AZ, KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Timber Health is hiring a founding Lead Health & Wellness Coach to shape our holistic coaching program from the ground up, including consultation frameworks, tools, documentation, and quality standards. You’ll design the program, author materials, and orient a network of contractor coaches, while also delivering consultations as needed.

Reporting to the CEO, you’ll own coaching end-to-end, shaping how coaching works at Timber Health and reporting KPIs to executive leadership.

Qualifications

• Active health and wellness coaching credential meeting one of three pathways.
• 5+ years of health and wellness coaching experience, including D2C, cash-pay.
• 2+ years in a lead, supervisory, or program-management capacity over coaches.
• Experience building coaching programs, curricula, or service-delivery documentation.
• Working command of behavior change: goal setting, motivational interviewing, stage-appropriate coaching.
• Strong written documentation skills and a bias toward process and standards.
• Comfort defining metrics, reading a dashboard, and reporting to an executive audience.
• Ability to maintain a private, HIPAA-compliant remote workspace.

Responsibilities

• Design and document Timber Health's holistic coaching program, including tools and documentation.
• Draft tools, templates, and SOPs coaches use in service delivery.
• Build and orient a network of contractor coaches.
• Conduct quality reviews of documentation, scope adherence, and handoffs.
• Partner with Customer Support to resolve coaching-related issues.
• Define and track coaching KPIs and report to executive leadership.
• Conduct virtual wellness coaching consultations as needed.

Skills

Health coaching

Behavior change

Goal setting

Motivational interviewing

Documentation skills

Leadership / program management

HIPAA compliance

Education

NBC-HWC credential

NCCA-accredited coaching certification

NBHWC-approved training program

Tools

Remote coaching platform

Quality assurance program

Telehealth operations

Job description

Timber Health is hiring a founding Lead Health & Wellness Coach to build our holistic coaching program from the ground up — the consultation frameworks, the tools and documentation coaches work from, the quality standards, and the network of credentialed contractor coaches who deliver it.

About Timber Health

Timber Health is a direct-to-consumer telehealth company supporting adults across weight management, hormone health, sexual wellness, sleep, hair loss, and longevity and peptide therapies. Clinical care is delivered by licensed clinicians through our third-party provider network. We are cash-pay and do not bill insurance.

About the Role

Reporting to the CEO, you'll own the coaching function end to end. The role has two halves: program leadership first — designing the coaching program, authoring tools and documentation, building and orienting a network of contractor coaches, and reporting on performance — and coaching second, conducting consultations yourself as business needs require.

What You'll Do

Program design and documentation

• Create Timber Health's holistic coaching program: consultation structure, standard wellness check-in, behavior-change methodology guidance, and customer journey.


• Draft the tools, templates, and SOPs coaches use in service delivery.


• Maintain program materials as treatments, workflows, and compliance requirements evolve.

Coach network and quality

• Source and screen credentialed contractor coaches against our Credential Standard; recommend engagements to the CEO.


• Deliver orientation covering the platform, documentation standards, scope boundaries, the neutral Wellness Review handoff, and escalation protocol.


• Conduct quality reviews of documentation, scope adherence, and handoff neutrality; provide feedback tied to documented standards.

Customer experience & reporting

• Partner with Customer Support to resolve coaching-related issues and close the loop with program fixes.


• Define and track coaching KPIs (utilization, satisfaction, documentation quality, engagement) and report to executive leadership.

Coaching delivery

• Conduct virtual wellness coaching consultations as needed, held to the same standards as the coach network.

A Note on Scope

Coaching at Timber Health is non-clinical. Coaches do not diagnose, recommend or advise on medication, interpret labs, or provide medical nutrition therapy. Clinical questions are escalated to licensed healthcare professionals, and disclosures outside coaching are offered a neutral handoff on the customer's terms. Nothing in this role's pay is tied to handoffs or purchases.

Why Join Timber Health

This is a rare coaching role where the program is genuinely yours to design — you'll define how coaching works at Timber Health before the first customer arrives, build the standards and team that deliver it, and work directly with leadership.

Location

Remote. Open only to candidates residing in Arizona, Florida, Georgia, North Carolina, Ohio, Tennessee, Texas, or Utah. Applicants must be authorized to work in the U.S.; continued employment is conditioned on maintaining residence and performing all work within an approved state.

Employment Type

Full-time, W-2, exempt (salaried), approximately 40 hours/week.

Required

• An active health and wellness coaching credential meeting one of three pathways: NBC-HWC (preferred), an NCCA-accredited coaching certification (e.g., ACE Certified Health Coach), or completion of an NBHWC-approved training program.


• 5+ years of health and wellness coaching experience, including direct-to-consumer, cash-pay coaching delivery.


• 2+ years in a lead, supervisory, or program-management capacity over coaches or a comparable service-delivery team.


• Demonstrated experience building coaching programs, curricula, or service-delivery documentation.


• Working command of behavior change: goal setting, motivational interviewing, stage-appropriate coaching.


• Strong written documentation skills and a bias toward process and standards.


• Comfort defining metrics, reading a dashboard, and reporting to an executive audience.


• Sound judgment about non-clinical scope, personally and as the standard held for others.


• Ability to maintain a private, secure, HIPAA-compliant remote workspace (full policy provided during onboarding).

Strongly Preferred

• Coaching experience within a men's health brand and/or multi-treatment telehealth brand.


• Experience recruiting, screening, or onboarding coaches or comparable practitioners.


• Experience with remote coaching platforms, quality assurance programs, or telehealth operations.