Lead Health & Wellness Coach

Colorado Psychiatric; Phoenix, Northern (AZ, KY); Hybrid; USD 100,000 - 140,000; Full time

Job summary

Timber Health is seeking a founding Lead Health & Wellness Coach to build our coaching program from the ground up. You will design the consultation framework, create tools and documentation, and recruit and orient a network of contractor coaches.

Reporting to the CEO, you will own the coaching function end to end, combining program leadership with hands-on coaching as needed, while upholding HIPAA-compliant, client-centered standards.

Qualifications

• Active health and wellness coaching credential meeting one of three pathways.
• 5+ years of health and wellness coaching experience, including direct-to-consumer, cash-pay coaching.
• 2+ years in lead, supervisory, or program-management capacity over coaches or similar teams.
• Experience building coaching programs, curricula, or service-delivery documentation.
• Working knowledge of behavior change techniques and documentation standards.

Responsibilities

• Design Timber Health's holistic coaching program: consultation structure, wellness checks, and customer journey.
• Draft tools, templates, and SOPs coaches use in service delivery.
• Source and screen credentialed contractor coaches and build onboarding.
• Define KPIs and report coaching performance to executive leadership.

Skills

Health & Wellness Coaching

Program Leadership

Documentation & SOPs

Quality Assurance

KPIs & Reporting

Education

NBC-HWC credential

NCCA-accredited coaching certification

NBHWC-approved training

Job description

Timber Health is hiring a founding Lead Health & Wellness Coach to build our holistic coaching program from the ground up — the consultation frameworks, the tools and documentation coaches work from, the quality standards, and the network of credentialed contractor coaches who deliver it.

About Timber Health

Timber Health is a direct-to-consumer telehealth company supporting adults across weight management, hormone health, sexual wellness, sleep, hair loss, and longevity and peptide therapies. Clinical care is delivered by licensed clinicians through our third-party provider network. We are cash-pay and do not bill insurance.

About the Role

Reporting to the CEO, you'll own the coaching function end to end. The role has two halves: program leadership first — designing the coaching program, authoring tools and documentation, building and orienting a network of contractor coaches, and reporting on performance — and coaching second, conducting consultations yourself as business needs require.

What You'll Do

Program design and documentation

• Create Timber Health's holistic coaching program: consultation structure, standard wellness check-in, behavior-change methodology guidance, and customer journey.


• Draft the tools, templates, and SOPs coaches use in service delivery.


• Maintain program materials as treatments, workflows, and compliance requirements evolve.

Coach network and quality

• Source and screen credentialed contractor coaches against our Credential Standard; recommend engagements to the CEO.


• Deliver orientation covering the platform, documentation standards, scope boundaries, the neutral Wellness Review handoff, and escalation protocol.


• Conduct quality reviews of documentation, scope adherence, and handoff neutrality; provide feedback tied to documented standards.

Customer experience & reporting

• Partner with Customer Support to resolve coaching-related issues and close the loop with program fixes.


• Define and track coaching KPIs (utilization, satisfaction, documentation quality, engagement) and report to executive leadership.

Coaching delivery

• Conduct virtual wellness coaching consultations as needed, held to the same standards as the coach network.

A Note on Scope

Coaching at Timber Health is non-clinical. Coaches do not diagnose, recommend or advise on medication, interpret labs, or provide medical nutrition therapy. Clinical questions are escalated to licensed healthcare professionals, and disclosures outside coaching are offered a neutral handoff on the customer's terms. Nothing in this role's pay is tied to handoffs or purchases.

Why Join Timber Health

This is a rare coaching role where the program is genuinely yours to design — you'll define how coaching works at Timber Health before the first customer arrives, build the standards and team that deliver it, and work directly with leadership.

Location

Remote. Open only to candidates residing in Arizona, Florida, Georgia, North Carolina, Ohio, Tennessee, Texas, or Utah. Applicants must be authorized to work in the U.S.; continued employment is conditioned on maintaining residence and performing all work within an approved state.

Employment Type

Full-time, W-2, exempt (salaried), approximately 40 hours/week.

Required

• An active health and wellness coaching credential meeting one of three pathways: NBC-HWC (preferred), an NCCA-accredited coaching certification (e.g., ACE Certified Health Coach), or completion of an NBHWC-approved training program.


• 5+ years of health and wellness coaching experience, including direct-to-consumer, cash-pay coaching delivery.


• 2+ years in a lead, supervisory, or program-management capacity over coaches or a comparable service-delivery team.


• Demonstrated experience building coaching programs, curricula, or service-delivery documentation.


• Working command of behavior change: goal setting, motivational interviewing, stage-appropriate coaching.


• Strong written documentation skills and a bias toward process and standards.


• Comfort defining metrics, reading a dashboard, and reporting to an executive audience.


• Sound judgment about non-clinical scope, personally and as the standard held for others.


• Ability to maintain a private, secure, HIPAA-compliant remote workspace (full policy provided during onboarding).

Strongly Preferred

• Coaching experience within a men's health brand and/or multi-treatment telehealth brand.


• Experience recruiting, screening, or onboarding coaches or comparable practitioners.


• Experience with remote coaching platforms, quality assurance programs, or telehealth operations.