Lead-Gen Video Creative Strategist for Local Services

411locals; Northern (KY); Hybrid; USD 60,000 - 90,000; Full time

Job summary

411 Locals is seeking a Creative Strategist to craft high-converting video ads for local service clients. You will design, test, and optimize campaigns across Meta, TikTok, and YouTube to drive calls, form fills, and booked jobs.

The role emphasizes hands-on script writing, rapid iteration, and collaboration with editors and the PPC team. Budget-conscious, performance-focused work environment.

Qualifications

• 2-5+ years in performance marketing / creative strategy / paid social.
• Proven experience creating ads that convert (not just look good).
• Strong understanding of direct-response marketing and hooks.
• UGC and low-fi video ads experience.
• Experience with Meta Ads and TikTok Ads.
• Lead generation funnels and fast creative iteration.
• Strong copywriting and storytelling skills.
• Comfortable with small budgets and performance constraints.
• Hands-on with Adobe Suite, CapCut, Canva; AI tools.

Responsibilities

• Develop creative strategies for paid social campaigns focused on lead generation.
• Write high-converting scripts, hooks, and ad copy for home service clients.
• Create and iterate on video ad concepts (problem - solution - trust - CTA).
• Build and manage creative testing frameworks (A/B testing, hooks, angles).
• Analyze performance metrics (CTR, CPL, conversion rate) and optimize creatives.
• Collaborate with editors and UGC creators to produce creatives at scale.
• Use AI and automation tools to increase output and speed.
• Adapt winning DTC-style creatives into local service, high-intent ads.
• Collaborate with PPC team to align creative with campaign performance.

Skills

Performance marketing

Creative strategy

Paid social

Copywriting

Storytelling

Video ads

UGC

A/B testing

Analytics

Tools

Adobe Suite

CapCut

Canva

ChatGPT

Job description

411 Locals is seeking a Creative Strategist to craft high-converting video ads for local service clients. You will design, test, and optimize campaigns across Meta, TikTok, and YouTube to drive calls, form fills, and booked jobs.

The role emphasizes hands-on script writing, rapid iteration, and collaboration with editors and the PPC team. Budget-conscious, performance-focused work environment.