Lead Gen & Events Dynamo - Boston Community Builder

TITLE Boxing Club; Boston (MA); On-site; USD 40,000 - 55,000; Full time

Benefits offered by this job

Free TITLE Boxing Club membership

Free classes at partner studios

Job summary

TITLE Boxing Club is looking for a Lead Gen and Events Specialist in Boston to enhance our local presence. This role requires a mix of membership growth through grassroots lead generation and community engagement.

In this energetic position, you will connect with potential members, coordinate events, and develop community relationships to keep our club vibrant. You will thrive if you are outgoing, passionate about fitness, and eager to harness AI tools for efficient outreach.

Qualifications

• Genuinely outgoing and energized by meeting new people.
• Passionate about lead generation and community building.
• Strong communicator in person, on the phone, and in writing.
• Highly organized with the ability to manage multiple projects.
• Evenings and weekends are core to this role.
• Passionate about fitness and wellness.
• Curious and excited about using AI and technology tools.
• Pursuing or recently completed a degree in a related field.

Responsibilities

• Meet potential members and turn conversations into leads.
• Research local lead-generation opportunities.
• Build outreach lists and initiate communications.
• Track lead sources and maintain outreach status.
• Develop relationships with community partners.
• Plan lead-generating events and community activations.
• Prepare marketing materials and capture social content.
• Maintain organized outreach and deliver weekly summaries.

Skills

Outgoing personality

Lead generation

Community building

Strong communication

Organizational skills

Adaptability to evening/weekend schedules

Passion for fitness

Curiosity about AI tools

Education

Degree in Marketing, Communications, Business, or related field

Job description

Lead Gen and Events Specialist is the heartbeat of TITLE Boxing Club's local presence. You are the face members see before class, the energy that keeps them coming back, and the relentless force bringing new people through the door. This is not a desk job — you'll be on the club floor during classes, out in Boston's neighborhoods, and in the community converting conversations into memberships while building relationships that keep people coming back for more.

This role is equal parts hunter and connector: you're growing our membership through aggressive grassroots lead generation and deepening the community that makes people stay. If you light up when meeting new people, get a rush from turning a cold conversation into a new member, and believe fitness communities can change lives — this role is for you.

Key Responsibilities

Lead Generation & New Member Growth

• Be on the floor during classes and in the community daily — meeting potential members, sparking conversations, and turning connections into leads
• Use AI tools to research and identify local lead-generation opportunities: business partnerships, corporate wellness programs, residential buildings, community events, and neighborhood activations
• Build outreach lists and initiate first-touch communication to set up meetings for the Marketing Manager and Club Managers
• Track lead sources, outreach status, and follow-up needs in shared systems — own the pipeline and keep it moving
  
  
  

Ambassador & Community Outreach

• Develop and sustain authentic relationships with TITLE Ambassadors and influential community partners who can drive new member acquisition
• Execute TITLE's product seeding strategy through Ambassadors and community partners
• Follow up with leads and prospects with urgency — your job isn't done until they're booked into a class
• Make retention personal: conduct membership retention calls and individual outreach to keep members engaged and coming back
  
  
  

Event Coordination & Setup

• Plan and coordinate lead-generating events and community activations — pop-ups, tabling, and neighborhood events designed to bring new faces into the club
• Support member appreciation and re-engagement events that reduce attrition and strengthen loyalty
• Research and secure local sponsors and partners to support events, freeing up managers to focus on daily operations
  
  
  

Marketing Operations

• Prepare marketing materials, signage, and event kits that represent the brand at its best
• Capture social content — photos, videos, and member testimonials — during classes and events
• Support email campaigns, local marketing calendars, and campaign execution
  
  
  

Administrative & Reporting

• Maintain organized outreach trackers, lead lists, and partnership logs
• Deliver weekly summaries of lead-gen progress, event pipeline, and community partnership conversations
  
  
  

Qualifications

• You are genuinely outgoing — you don't just tolerate meeting new people, you thrive on it, and you're energized by turning a cold conversation into a real connection
• Passionate about lead generation and community building in equal measure — you want to grow something, not just maintain it
• Strong communicator in person, on the phone, and in writing — comfortable initiating outreach and following up with confidence
• Highly organized with the ability to manage multiple relationships, leads, and projects simultaneously without dropping the ball
• Evenings and weekends are a core part of this role, not an exception — that's when our community is most alive and you need to be there
• Passionate about fitness, wellness, or community-based experiences — you don't have to be a boxer, but you have to believe in what we're building
• Curious and excited about AI and new technology tools — you'll use them daily to research, create, and outreach smarter
• Currently pursuing or recently completed a degree in Marketing, Communications, Business, Sports Management, or a related field preferred
• Must be located in Boston
  
  
  

Job Perks

• Free TITLE Boxing Club membership
• Free classes at partner studios including Solid Core and Yoga Box