Lead Field Marketing Program Manager

UKG; United States; Remote; USD 119,000 - 170,000; Full time

Job summary

UKG, a leader in workforce technology, seeks an Account-Based Experience Program Manager for Strategic Accounts to translate priorities into one-to-one and one-to-few programs. You will own ABX strategy, execution, and optimization, partnering with Sales and marketing teams to accelerate opportunities and revenue.

You will shape programs across digital channels, events, content, and direct outreach, coordinating with multiple teams to maximize account engagement and business impact.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• Experience in B2B marketing, ABM, revenue marketing, demand generation, field marketing, or a related discipline.
• Experience developing and managing integrated marketing programs for enterprise or strategic accounts.
• Experience with ABM platforms such as 6sense or Demandbase.
• Experience partnering with Sales and cross-functional teams to drive pipeline and revenue.

Responsibilities

• Translate strategic account priorities and sales objectives into ABX program strategies and engagement plans.
• Build and manage personalized one-to-one and one-to-few programs across digital channels and events.
• Collaborate with Sales, Portfolio Marketing, Campaign Management, and Revenue Operations to align programs with account plans.
• Create activation timelines, content requirements, and sales follow-up recommendations.
• Monitor program performance, optimize audiences, messaging, sequencing, and channels.
• Report on results including engagement, opportunities, and revenue influence.

Skills

Analytical thinking

Communication skills

Project management

Presentation skills

Travel flexibility

Education

Bachelor’s degree or equivalent professional experience

Tools

6sense

Demandbase

Job description

Why UKG:

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do.

About the Team

The North American Revenue Marketing team partners closely across Sales and Marketing to create and accelerate revenue through connected programs. The Strategic Accounts team delivers personalized marketing experiences for UKG’s most important prospects and customers.

About the Role

As the Account-Based Experience (ABX) Program Manager for Strategic Accounts, you will report to the Segment Marketing Strategy Lead for Strategic Accounts. You will translate strategic account priorities, sales objectives, opportunity information, buyer insights, and solution strategies into one-to-one and one-to-few programs for priority strategic accounts.

You will own ABX program strategy, execution, measurement, and optimization for assigned strategic accounts. You will partner closely with the Segment Marketing Strategy Lead, Strategic Account Sales, Portfolio Marketing, Campaign Management, Business Development, and Revenue Operations teams.

Key Responsibilities

• Translate strategic account priorities and sales objectives into account-based program strategies, including buyer personas, buying groups, engagement priorities, messaging, tactics, and success measures.
• Build and manage personalized one-to-one and one-to-few programs across digital channels, executive engagement, events, content, and direct outreach.
• Partner with Segment Marketing Strategy Lead and Sales to understand account plans, opportunity priorities, buying-group gaps, competitive dynamics, and customer or prospect challenges.
• Work with the Segment Marketing Strategy Lead to prioritize accounts and programs based on strategic importance, opportunity value, customer risk, expansion potential, buying-group engagement, and readiness for marketing support.
• Create program briefs, activation plans, timelines, content requirements, and sales follow-up recommendations.
• Coordinate with the Account-Based Experience operations team to activate programs in 6sense and related platforms.
• Monitor account engagement, intent signals, buying-group activity, opportunity progression, and sales feedback.
• Analyze program performance and recommend changes to audiences, messaging, sequencing, channels, and follow-up motions.
• Support account planning, executive engagement, pursuit programs, expansion motions, and other strategic account initiatives.
• Report on program results, including account engagement, meetings, opportunity progression, pipeline, expansion, and influence on revenue outcomes.
• Share learnings and develop repeatable practices that improve strategic account programs over time.

About You

You are a strategic and organized marketer who can manage complex programs, build trust with Sales partners, and turn account insights into action. You are comfortable working with senior stakeholders and managing multiple priorities in a changing environment.

Basic Qualifications

• Bachelor’s degree or equivalent professional experience.
• Experience in business-to-business marketing, account-based marketing, revenue marketing, demand generation, field marketing, or a related discipline.
• Experience developing and managing integrated marketing programs for enterprise or strategic accounts.
• Experience with 6sense, Demandbase, or similar account-based marketing platforms.
• Experience partnering with Sales and cross-functional teams to support pipeline, opportunity progression, customer expansion, or revenue growth.

Preferred Qualifications

• Experience with one-to-one or one-to-few account-based programs.
• Experience with strategic account planning, buying group engagement, executive engagement, or complex sales cycles.
• Experience in human capital management (HCM), payroll, workforce management, human resources technology, or enterprise software.
• Strong analytical, communication, project management, and presentation skills.
• Ability to travel periodically based on business needs.

Company Overview

UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge. Learn more at ukg.com.

Equal Opportunity Employer

UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.

View The EEO Know Your Rights poster

UKG participates in E-Verify. View the E-Verify posters here.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Disability Accommodation in the Application and Interview Process

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email [e-mail].

The pay range for this position is $119,000 to $169,600. The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation. Learn more about UKG’s benefits and rewards at https://www.ukg.com/about-us/careers/benefits