Demand Generation Program Manager

UKG; Atlanta (GA); On-site; USD 78,800 - 113,300; Full time

Benefits offered by this job

Wellness programs

Tuition reimbursement

Customizable expense reimbursement program

Inclusive culture

Employee resource groups

Job summary

An established industry player is seeking a Demand Generation Programs Manager to drive lead generation efforts. This role involves crafting integrated marketing plans, managing budgets, and collaborating across various teams to enhance marketing effectiveness. You'll leverage data analysis to influence decisions and measure performance against KPIs, ensuring a high return on investment for marketing campaigns. Join a company committed to creating a great workplace and enjoy a culture that values collaboration and innovation. If you're passionate about marketing and eager to make a measurable impact, this opportunity is for you.

Qualifications

• 5-8 years of B2B software lead generation experience preferred.
• 2+ years of data analysis experience with KPI measurement.

Responsibilities

• Develop and execute a comprehensive demand program plan and budget.
• Manage and forecast the marketing programs budget effectively.

Skills

B2B software lead generation

Data Analysis

Written communication

Metrics orientation

Leadership and interpersonal skills

Education

BA/BS degree

MBA degree

Tools

Salesforce

Eloqua

Job description

Company Overview

With 80,000 customers across 150 countries, UKG is the largest U.S.-based private software company in the world. And we’re only getting started. Ready to bring your bold ideas and collaborative mindset to an organization that still has so much more to build and achieve? Read on.

At UKG, you get more than just a job. You get to work with purpose. Our team of U Krewers are on a mission to inspire every organization to become a great place to work through our award-winning HR technology built for all.

Here, we know that you’re more than your work. That’s why our benefits help you thrive personally and professionally, from wellness programs and tuition reimbursement to U Choose — a customizable expense reimbursement program that can be used for more than 200+ needs that best suit you and your family, from student loan repayment, to childcare, to pet insurance. Our inclusive culture, active and engaged employee resource groups, and caring leaders value every voice and support you in doing the best work of your career. If you’re passionate about our purpose — people — then we can’t wait to support whatever gives you purpose. We’re united by purpose, inspired by you.

Are you driven, analytical, creative, solution-oriented, and want to work on a team of people just like you? Are you passionate about building marketing programs and driving measurable results for sales? The Demand Generation Programs Manager will create a fully integrated marketing plan that targets customers and prospects in all phases of their buying cycle and is responsible for all aspects of lead generation including webinars, email communications, direct mail, and ABX (account-based experience).

Responsibilities:

1. Develop and execute a comprehensive demand program plan & budget.
2. Leverage tools to accurately measure and report on effectiveness of marketing campaigns.
3. Manage and accurately forecast the marketing programs budget.
4. Help to build and execute an account-based experience plan.
5. Utilize repeatable processes for program development and follow-up; provide effective and timely communications with business development reps and sales teams as appropriate.
6. Build a positive, cooperative relationship with the Portfolio Marketing, Field Marketing, Operations, Creative, and Web organizations.
7. Leverage partnerships and relationships across the company and with external vendors to maximize program budget and ROI.

Qualifications:

• 5 - 8 years B2B software lead generation experience preferred
• 2+ years of Data Analysis experience with ability to influence with data and understand how to measure performance against KPI’s
• BA/BS; MBA degree is a plus
• Proven experience with lead/demand generation
• Excellent written communication skills an absolute must
• Proven track record of establishing and achieving measurable goals in a highly automated marketing environment
• Must have strong metrics orientation
• Strong understanding of positioning principles and methodology
• Experience using systems such as Salesforce and Eloqua a plus
• Operates with integrity without compromise
• Outstanding attention to detail; must be highly organized
• Strong leadership, influence and interpersonal skills required

Where we’re going

UKG is on the cusp of something truly special. Worldwide, we already hold the #1 market share position for workforce management and the #2 position for human capital management. Tens of millions of frontline workers start and end their days with our software, with billions of shifts managed annually through UKG solutions today. Yet it’s our AI-powered product portfolio designed to support customers of all sizes, industries, and geographies that will propel us into an even brighter tomorrow!

Equal Opportunity Employer

UKG is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws.

View The EEO Know Your Rights poster

UKG participates in E-Verify. View the E-Verify posters here.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Disability Accommodation in the Application and Interview Process

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email [e-mail].

The pay range for this position is $78,800 to $113,300, however, base pay offered may vary depending on skills, experience, job-related knowledge and location. This position is also eligible for a short-term incentive and a long-term incentive as part of total compensation. Information about UKG’s comprehensive benefits can be reviewed on our careers site at https://www.ukg.com/careers.