Lead, Enrollment

Vertex Education; Chandler (AZ); On-site; USD 60,000 - 85,000; Full time

Job summary

Vertex Education is seeking a dedicated Lead, Enrollment Outreach to guide a small team of specialists through the full enrollment funnel, from initial inquiry to campus handoff. The role emphasizes timely contact, high-quality outreach, and accurate CRM documentation to drive conversions.

You will supervise two Outreach Specialists, maintain lead queues, and collaborate with Marketing and campus teams to optimize the enrollment process. Bilingual communication in English and Spanish is a plus.

Qualifications

• Three years of experience in enrollment, admissions, customer service, inside sales, or a related field.
• Experience leading or coaching employees.
• Experience conducting outbound outreach and managing customer follow-up.
• Experience using a CRM to manage leads and document activity.
• Strong communication, organization, and data-management skills.

Responsibilities

• Manage, coach, and develop the two Enrollment Outreach Specialists.
• Establish clear expectations for outreach activity, follow-up, call quality, and CRM documentation.
• Review individual and team outreach activity and provide timely feedback and coaching.
• Identify performance gaps and work with team members to improve results.
• Assign and balance lead queues to support timely and consistent family outreach.
• Maintain approved outreach and re-engagement cadences.
• Make outbound calls and manage an active lead queue alongside the team.
• Ensure English- and Spanish-speaking families receive the same standard of service.
• Monitor speed to contact, lead-to-applicant conversion, lead reactivation, and other established enrollment measures.
• Review enrollment results to identify recurring barriers affecting family follow-up or application completion.
• Report team performance, enrollment results, and recurring barriers to the Head.
• Ensure family interactions, outreach activity, outcomes, and next steps are recorded accurately and promptly in HubSpot.
• Monitor HubSpot data quality and address documentation or follow-up gaps with the team.
• Ensure submitted applicants are handed off to the appropriate campus in a timely and complete manner.
• Confirm each handoff includes the family's needs, open questions, and any promised follow-up.
• Coordinate with Front Office Enablement to support consistent handoffs between Enrollment Outreach and campus registration teams.
• Review campus feedback regarding handoffs and address recurring issues with the Enrollment Outreach team.
• Maintain appropriate role boundaries, with registrar enablement and Legacy Kids Care enrollment remaining with their respective teams.
• Partner with LTS Marketing to review lead sources, lead quality, and enrollment funnel results.
• Share recurring family questions, barriers, and reasons interested families do not submit an application.
• Use lead and funnel information to support improvements to outreach and follow-up practices.

Skills

Team leadership

CRM experience

Outbound outreach

Communication

Data management

Education

High school diploma or equivalent

Associate or bachelor's degree preferred

Tools

HubSpot

Job description

Be the one who makes a difference!

At Vertex Education we are a team of high achievers, courageous leaders, and passionate believers in changing lives through education. As a purpose-led education services provider, our mission is destined to benefit many and yet it starts with just one person inspired to work together with us to make a memorable and meaningful difference for our clients, schools, students, and communities. Be the one who makes a difference-with us.

The Lead, Enrollment leads the Enrollment Outreach team and ensures prospective families receive timely, consistent support from initial inquiry through application and campus handoff. This hands-on position supervises two Enrollment Outreach Specialists, maintains an outbound call queue, and oversees outreach quality, CRM accuracy, and enrollment performance. The position partners with LTS Marketing on lead and funnel results and with Front Office Enablement on registration handoffs.

Essential Functions:

Team Leadership and Outreach:

• Manage, coach, and develop the two Enrollment Outreach Specialists.
• Establish clear expectations for outreach activity, follow-up, call quality, and CRM documentation.
• Review individual and team outreach activity and provide timely feedback and coaching.
• Identify performance gaps and work with team members to improve results.
• Assign and balance lead queues to support timely and consistent family outreach.
• Maintain approved outreach and re-engagement cadences.
• Make outbound calls and manage an active lead queue alongside the team.
• Ensure English- and Spanish-speaking families receive the same standard of service.

Enrollment Funnel and CRM Oversight:

• Monitor speed to contact, lead-to-applicant conversion, lead reactivation, and other established enrollment measures.
• Review enrollment results to identify recurring barriers affecting family follow-up or application completion.
• Report team performance, enrollment results, and recurring barriers to the Head.
• Ensure family interactions, outreach activity, outcomes, and next steps are recorded accurately and promptly in HubSpot.
• Monitor HubSpot data quality and address documentation or follow-up gaps with the team.

Applicant Handoffs:

• Ensure submitted applicants are handed off to the appropriate campus in a timely and complete manner.
• Confirm each handoff includes the family's needs, open questions, and any promised follow-up.
• Coordinate with Front Office Enablement to support consistent handoffs between Enrollment Outreach and campus registration teams.
• Review campus feedback regarding handoffs and address recurring issues with the Enrollment Outreach team.
• Maintain appropriate role boundaries, with registrar enablement and Legacy Kids Care enrollment remaining with their respective teams.

Marketing Partnership:

• Partner with LTS Marketing to review lead sources, lead quality, and enrollment funnel results.
• Share recurring family questions, barriers, and reasons interested families do not submit an application.
• Use lead and funnel information to support improvements to outreach and follow-up practices.

Qualifications:

Minimum Qualifications:

• High school diploma or equivalent.
• Three years of experience in enrollment, admissions, customer service, inside sales, or a related field.
• Experience leading or coaching employees.
• Experience conducting outbound outreach and managing customer follow-up.
• Experience using a CRM to manage leads and document activity.
• Strong communication, organization, and data-management skills.

Preferred Qualifications:

• Associate's or bachelor's degree in a related field.
• K-12 enrollment or admissions experience.
• HubSpot experience.
• Bilingual in English and Spanish.

Be excited to be a part of our team and grow your career with us!

Be the one who enables us to positively impact over 258,000 students across multiple states while driving our growth forward so we can enrich even more lives. Be the one who helps us achieve excellence for over 226 schools that we support with academics, finance, technology, human resources, communications, marketing, facilities, construction, and food services. Be the one who is a diverse thinker, a team player, a smart risk taker, an innovator, and a difference maker by encouraging others to climb higher and reach farther to further education.

Be yourself surrounded by wonderful people who care about you, value your unique skills, and lift you up.

Be supported in your work by caring leaders and team members who want you to succeed.

Be empowered to make a difference and climb higher and reach farther to change lives through education.

Be well in all aspects of your life from your physical, mental, and emotional wellbeing to your finances.

Enjoy industry-leading pay, rewards, referral bonuses, with unlimited flexible paid time-off for performance.

Be able to care for your health and your family with comprehensive medical, dental and vision benefits and invest in your future with 401(k) plans with a 6% employer ma