Lead Editorial Storytelling for Community Impact

YMCA of Greater San Francisco

San Francisco (CA)

On-site

USD 75,000 - 90,000

Full time

3 days ago

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Job summary

The YMCA of Greater San Francisco seeks an Associate Director of Editorial Storytelling to lead the organization?s storytelling across owned media—web, social, email and digital platforms—by identifying, developing and amplifying stories that advance our mission and brand. Reporting to the Sr.

Director of Brand Communications, this individual-contributor role combines editorial judgment, storytelling expertise and content development to engage members, program participants, donors and partners,

Qualifications

5-8+ years in content strategy, journalism, editorial content development, digital communications or social media management.
Exceptional writing, edit ing and storytelling skills across audiences and channels.
Basic photography and video skills, plus knowledge of digital editing tools.

Responsibilities

Lead storyteller for owned media channels; determine which stories to tell and why they matter.
Define purpose and audience actions for content projects.
Guide content development decisions: framing, messaging, audience, format and channels.
Serve as main contact for story sourcing and content development across the organization.
Develop and maintain content standards and ensure accessibility and brand voice.