Lead E‑Commerce Product Manager: AI & Insurance Funnel

A-Max Auto Insurance Master; Dallas (TX); Hybrid; USD 140,000 - 200,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401(k) with company match

Hybrid work schedule

Annual bonus

Job summary

A-MAX Insurance is seeking a Product Manager, Digital eCommerce, to own the end-to-end lifecycle of our online quote-to-bind platform from first click to policy binding, reporting to the SVP of Strategy & Vision. You’ll guide the roadmap, sprint planning, and feature delivery across the full digital funnel.

You will coordinate a cross-functional team of developers, designers, data analysts, and carrier relations to optimize the customer journey, while exploring AI-driven enhancements and

Qualifications

• 10+ years of product management experience in digital/eCommerce/InsurTech or regulated industries.
• Proven track record from concept to launch and iteration.
• Deep familiarity with agile/scrum; experience running sprints.
• Strong analytical skills with funnel metrics, conversion rates, A/B results, and business cases.
• Experience collaborating with both frontend and backend development teams.

Responsibilities

• Own and maintain the digital product roadmap aligned to key KPIs and quarterly OKRs.
• Define quarterly OKRs and translate into backlog items for sprints.
• Prioritize features based on customer impact, revenue potential, and feasibility.
• Lead sprint planning and backlog grooming with cross-functional Dev Pod.
• Oversee QA, UAT, and launch readiness across Marketing, Sales, Ops, and IT.

Skills

Product management

Agile methodology

Analytics

Cross-functional collaboration

Frontend & backend

Tools

Jira

Asana

Linear

GA4

Tableau

Power BI

Job description

A-MAX Insurance is seeking a Product Manager, Digital eCommerce, to own the end-to-end lifecycle of our online quote-to-bind platform from first click to policy binding, reporting to the SVP of Strategy & Vision. You’ll guide the roadmap, sprint planning, and feature delivery across the full digital funnel.

You will coordinate a cross-functional team of developers, designers, data analysts, and carrier relations to optimize the customer journey, while exploring AI-driven enhancements and