Experienced E-Commerce Product Manager (57883)

A-Max Auto Insurance Master; Dallas (TX); Hybrid; USD 140,000 - 200,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401(k) with company match

Hybrid work schedule

Annual bonus

Job summary

A-MAX Insurance is seeking a Product Manager, Digital eCommerce, to own the end-to-end lifecycle of our online quote-to-bind platform from first click to policy binding, reporting to the SVP of Strategy & Vision. You’ll guide the roadmap, sprint planning, and feature delivery across the full digital funnel.

You will coordinate a cross-functional team of developers, designers, data analysts, and carrier relations to optimize the customer journey, while exploring AI-driven enhancements and

Qualifications

• 10+ years of product management experience in digital/eCommerce/InsurTech or regulated industries.
• Proven track record from concept to launch and iteration.
• Deep familiarity with agile/scrum; experience running sprints.
• Strong analytical skills with funnel metrics, conversion rates, A/B results, and business cases.
• Experience collaborating with both frontend and backend development teams.

Responsibilities

• Own and maintain the digital product roadmap aligned to key KPIs and quarterly OKRs.
• Define quarterly OKRs and translate into backlog items for sprints.
• Prioritize features based on customer impact, revenue potential, and feasibility.
• Lead sprint planning and backlog grooming with cross-functional Dev Pod.
• Oversee QA, UAT, and launch readiness across Marketing, Sales, Ops, and IT.

Skills

Product management

Agile methodology

Analytics

Cross-functional collaboration

Frontend & backend

Tools

Jira

Asana

Linear

GA4

Tableau

Power BI

Job description

Job Details

Job Location: Corporate - Dallas, TX 75247

Job Category: E-CommerceTHE OPPORTUNITY

As Product Manager, Digital eCommerce, you will own the end-to-end digital product lifecycle for A-MAX's online quote-to-bind platform. You will sit at the intersection of technology, marketing, and operations — coordinating a cross-functional team of developers, designers, data analysts, and carrier relations to build and optimize a best-in-class digital insurance buying experience.

You will report directly to the SVP of Strategy & Vision and have authority over the product roadmap, sprint planning, and feature delivery across the entire digital funnel — from first click to bound policy.

KEY RESPONSIBILITIES

Product Strategy & Roadmap

• Own and maintain the digital product roadmap aligned to three core KPIs: Webquote Revenue Contribution, eCom Platform EBITDA ROI, and Customer Digital CX Index
• Define quarterly OKRs and translate them into sprint-ready backlog items
• Prioritize features and fixes based on customer impact, revenue potential, and technical feasibility
• Drive the product vision for the full quote-to-bind funnel, BOL (Binder of Insurance), and post-sale digital touchpoints

Execution & Delivery

• Own sprint planning and backlog grooming in collaboration with the Dev Pod (2 onshore + 2 Bermuda-based engineers)
• Write clear, detailed Product Requirements Documents and acceptance criteria
• Manage day-to-day development velocity and remove blockers proactively
• Coordinate QA, UAT, and launch readiness across Marketing, Sales, Operations, and IT
• Ensure on-time delivery of all platform releases with zero critical production regressions

UI/UX & Customer Experience

• Partner with UX designers to deliver wireframes, prototypes, and final designs that optimize quote conversion rates
• Champion mobile-first design and accessibility standards across the platform
• Conduct competitive benchmarking of digital insurance buying experiences
• Interpret user research, session recordings, and funnel analytics to drive continuous UX improvements
• Oversee A/B testing programs to validate design and copy hypotheses

AI & Digital Innovation

• Identify, evaluate, and implement AI tools to enhance the digital customer journey — including chatbots, recommendation engines, personalization, and intelligent quote flow
• Work with the Data & Analytics team to integrate AI-driven insights into the platform
• Champion automation across internal workflows to improve operational efficiency
• Stay ahead of InsurTech trends and bring relevant innovations back to the product roadmap

CMS & Content Operations

• Support the content management system (CMS) strategy
• Collaborate with Marketing on landing page strategy, campaign pages, and personalization for key customer segments (e.g., Spanish-language, SR-22)
• Ensure CMS platform supports rapid content deployment without engineering dependencies for routine updates

Stakeholder Communication & Reporting

• Present product updates, KPI performance, and roadmap progress to leadership on a biweekly cadence
• Serve as the primary liaison between eCommerce, IT, Marketing, Sales, Operations, and Data teams
• Maintain a transparent, written communication culture through Confluence, Jira, or equivalent tools

QUALIFICATIONS

Required

• 10+ years of product management experience, with at least 2 years in digital eCommerce, InsurTech, FinTech, or a regulated digital industry
• Proven track record of owning a product from concept through launch and iteration
• Deep familiarity with agile/scrum methodologies — you've run sprints, not just attended them
• Strong analytical skills — comfortable with funnel metrics, conversion rates, A/B test results, and EBITDA-level business cases
• Experience working with development teams on front-end and back-end features
• Excellent written and verbal communication skills

Strongly Preferred

• Insurance or InsurTech experience — understanding of auto insurance quoting, binding, policy servicing, carrier relationships, or compliance
• Hands-on experience with AI tools in a product context — LLM integrations, AI-assisted customer journeys, predictive analytics, or chatbot implementations
• CMS platform expertise — AEM (Adobe Experience Manager), Contentstack, Webflow, or equivalent
• UI/UX design sensibility — ability to critique wireframes, write design briefs, and collaborate closely with designers without needing to design yourself
• Experience with non-standard or specialty insurance markets (SR-22, high-risk auto) is a significant plus
• Bilingual (English/Spanish) is a plus given our customer base

Technical Fluency (you don't need to code, but you should speak the language)

• REST APIs, webhooks, and third-party integrations
• Web analytics platforms — GA4, Heap, Mixpanel, or similar
• Data visualization tools — Power BI, Tableau
• Project management tools — Jira, Asana, Linear, or similar
• A/B testing platforms — Optimizely, VWO, or similar

About A-MAX

About A-MAX Insurance:

A-MAX is an industry leader that specializes in providing low-cost insurance to thousands of customers and businesses. We are dedicated to exceeding expectations by continuing to set forth our commitment of providing excellent service, affordable rates, and convenient locations. We believe that buying insurance should be quick, easy, and hassle-free; which is why we have made it our mission to simplify insurance by providing easy-to-understand, customized policies that best fit the needs and budgets of our customers.

A-MAX actively fosters the growth of our employees and company to maximize our positive impact on the community. Our motivation is to provide sustainable career opportunities for our employees and reward them for their dedication and commitment. A-MAX has aided in the economic growth of local communities by more than tripling our workforce and adding more jobs in low-to-middle-income neighborhoods.

Why Join Us?

Compensation

• Competitive Salary
• Annual Bonus
• Weekly Payroll

Comprehensive Benefits

• Medical, Dental, and Vision Insurance
• Voluntary Benefits
• FREE Basic Life Insurance & Long-Term Disability Coverage

Work-Life Balance

• Hybrid work schedule
• Paid Time Off
• Paid Holidays

Financial Security & Retirement

• 401(k) with up to a 4% Company Match
• Short Waiting Period for Retirement Benefits

Career Growth & Support

• Opportunities for Internal Advancement
• Opportunity to lead enterprise-wide initiatives in a rapidly growing company.
• Work in a dynamic, innovative, and collaborative environment.

For information on A-MAX Insurance & Affiliates, including more information on employee benefits and our company culture, visit our website at https://www.amaxinsurance.com/careers

A-MAX Insurance & Affiliates is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.