Lead Director, Wayfinding & Branded Environments

GNU Group; Pleasant Hill (CA); On-site; USD 125,000 - 170,000; Full time

Benefits offered by this job

Choice of select medical plans

Dental Plan

Vision Plan

Paid time off

Bereavement Leave

IRA

Life Insurance

Job summary

GNU Group in Pleasant Hill, CA seeks a Principal to drive new business growth and lead complex client projects from concept to delivery. You will shape strategy for wayfinding, environmental branding and branded environments, manage budgets and schedules, and mentor high-performing teams to exceed client expectations.

The role emphasizes consultative B2B sales, thought leadership in key markets, and cross-functional leadership across design, operations and fabrication partners.

Qualifications

• Bachelor’s degree or equivalent experience.
• 10 years’ experience in wayfinding, environmental branding, and architectural signage.
• Proven thought leadership in one or more key markets.
• Experience in consultative B2B sales models is preferred but not required.
• Strong consultative selling skills and ability to uncover client needs.
• Strong sense of design and good concepting skills.
• Organized with excellent problem solving and time management skills.
• Proactive, flexible team player with integrity and trust-building abilities.
• Excellent presentation, verbal and written communication skills.

Responsibilities

• New Business: target $1.5MM in annual sales and lead qualification and bid proposals.
• Thought Leadership: develop market content and lead staff training.
• Wayfinding Strategy & Planning: design comprehensive wayfinding programs and assess user behavior.
• Project Planning and Execution: manage scope, milestones, budgets, and client communications.
• Project Team Communication and Management: mentor and align teams for project success.
• Financial Management: maintain positive project financials and adhere to budgets.

Skills

New business development

Sales leadership

Wayfinding strategy

Project planning

Financial management

CRM (HubSpot)

Microsoft Office suite

Education

Bachelor’s degree or equivalent experience

Tools

HubSpot CRM

Microsoft Office

Excel

Word

PowerPoint

ZoomInfo

Job description

GNU Group in Pleasant Hill, CA seeks a Principal to drive new business growth and lead complex client projects from concept to delivery. You will shape strategy for wayfinding, environmental branding and branded environments, manage budgets and schedules, and mentor high-performing teams to exceed client expectations.

The role emphasizes consultative B2B sales, thought leadership in key markets, and cross-functional leadership across design, operations and fabrication partners.