Lead, Product Manager - Platform Services

Under Armour; Baltimore (MD); Hybrid; USD 125,000 - 165,000; Full time

Benefits offered by this job

Paid UA Give Back Volunteer Days

Under Armour Merchandise Discounts

Competitive 401(k) plan matching

Maternity and Parental Leave

Job summary

Under Armour is seeking a Lead Product Manager for Platform Services to own the strategy, roadmap, and delivery of core platform capabilities powering our digital commerce ecosystem. You will translate business needs into scalable services, drive cross-team alignment, and deliver measurable improvements in conversion, performance, and operational efficiency.

The portfolio includes APIs, integrations, performance, observability, and foundational capabilities supporting our direct-to-consumer

Qualifications

• 5–8+ years in a technical Product Manager/Owner role, ideally on a platform, infrastructure, or developer tooling team.
• Deep understanding of ecommerce architecture including APIs (REST, GraphQL), headless commerce patterns, CDN/caching, and authentication flows.
• Experience with Salesforce Commerce Cloud (SFCC) or comparable enterprise ecommerce platforms.
• Experience with platform/service-oriented architecture in digital or ecommerce environments.
• Familiarity with SAFe/PI planning or similar scaled agile frameworks.
• Excellent communication skills to translate complex technical concepts to executives.
• Proven ability to define product vision and deliver measurable business outcomes.
• Strong strategic thinking balancing long-term platform investments with near-term delivery.
• Strong stakeholder management and executive communication skills.
• Advanced analytical skills with KPI definition and data-driven decisions.
• Ability to lead multiple initiatives in a fast-paced environment.

Responsibilities

• Define and communicate a platform vision, roadmap, and strategy aligned to business goals.
• Lead initiatives from discovery through delivery and post-launch optimization.
• Translate strategy into product requirements, user stories, and acceptance criteria.
• Leverage analytics and feedback to inform product direction and prioritize features based on impact.
• Partner with engineering to evolve architecture, automation, observability, and AI-enabled capabilities.
• Balance priorities across security, performance, tech debt, and feature enablement.
• Own product performance metrics and drive adoption, reliability, and scalability.
• Lead the platform squad and coordinate with cross-functional teams to align roadmaps and deliver shared capabilities.
• Build stakeholder alignment and communicate progress, priorities, and risks clearly.
• Create a product narrative showing how platform investments drive outcomes like revenue protection and cost savings.

Skills

Executive communication

Strategic thinking

Stakeholder management

Data-driven decision making

Product vision

Delivery leadership

Tools

SFCC

REST APIs

GraphQL

SAFe/PI planning

Job description

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.

Purpose of Role

The Lead Product Manager, Platform Services, owns the strategy, roadmap, and delivery of core platform capabilities that power Under Armour's digital commerce ecosystem. This role translates business and customer needs into scalable services, drives cross-team alignment, and delivers measurable improvements across conversion, performance, and operational efficiency. The platform portfolio includes shared commerce services such as APIs, integrations, performance, observability, and foundational capabilities that support our direct-to-consumer digital experience.

Your Impact

• Define and communicate a clear platform vision, roadmap, and strategy aligned to business goals
• Lead initiatives from discovery through delivery and post-launch optimization
• Translate strategy into product requirements, user stories, and acceptance criteria
• Leverage market research, analytics, and feedback to inform product direction and prioritize features based on customer impact and business goals.
• Partner with engineering teams to evolve platform architecture, automation, observability, and AI-enabled capabilities that improve scalability and operational excellence.
• Balance competing priorities across security hardening, performance optimization, tech debt reduction, and feature enablement.
• Own product performance metrics and drive improvements in adoption, reliability, and scalability
• Lead the platform squad while coordinating with cross-functional teams to align roadmaps, resolve dependencies, and drive successful delivery of shared platform capabilities.
• Build strong stakeholder alignment and communicate progress, priorities, and risks clearly
• Create a strong product narrative that articulates how platform investments drive business outcomes (revenue protection, cost savings, velocity gains, etc.)

Qualifications

• 5 to 8+ years of experience in a technical Product Manager or Product Owner role, ideally on a platform, infrastructure, or developer tools team
• Deep understanding of ecommerce architecture such as APIs (REST, GraphQL), headless commerce patterns, CDN/caching, authentication flows
• Experience with Salesforce Commerce Cloud (SFCC) or comparable enterprise ecommerce platforms.
• Experience with platform or service-oriented architecture within digital or ecommerce environments
• Familiarity with SAFe/PI planning or similar scaled agile frameworks
• Excellent communication skills with the ability to translate complex technical concepts into executive level narratives and business outcomes.
• Proven ability to define product vision and deliver measurable business outcomes
• Strong strategic thinking with ability to balance long-term platform investments and near-term delivery
• Strong stakeholder management and executive communication skills
• Advanced analytical skills with experience defining KPIs and using data to drive decisions
• Ability to lead multiple initiatives in a fast-paced, ambiguous environment

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore HQ office.
• Work Schedule: Candidates must reside within a commutable distance to our corporate headquarters in Baltimore, Maryland, as periodic on-site attendance may be required
• Travel: Minimal
• Licenses/Certifications: N/A
• Sponsorship Eligibility: UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

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Relocation

• No relocation provided

Base Compensation

$125,000.00-$165,000.00 USD Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [e-mail].