Lead Digital Experience Designer

AT&T; El Segundo (CA); On-site; USD 144,000 - 216,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement

Paid Time Off and Holidays

Paid Parental Leave

Disability benefits

Life and AD&D insurance

Employee wellness programs

Employee discounts

Job summary

AT&T in El Segundo, CA is hiring a Lead Digital Experience Designer to conceptualize and design marketing solutions from concept to finish across AT&T digital platforms. You will lead design decisions, ensure mobile-first, and advocate for design system evolution while mentoring junior designers.

The role requires five+ years of digital experience, a strong portfolio, proficiency in Figma/Photoshop, and fluency with accessibility standards.

Qualifications

• Bachelor’s degree or equivalent experience in design, art, communications, or marketing.
• Five+ years of ad agency or in-house agency digital experience.
• Strong digital portfolio including web pages, UI, beautifully crafted graphic design, image compositing, and type layout.
• Expert knowledge of Figma and Photoshop, including Firefly.
• Skilled retoucher who can also leverage AI tools for image alteration.
• Comfortable using Chrome DevTools, specifically Inspect mode.
• Robust typography skills and a strong understanding of composition, light, and color.
• Ability to build wireframes.
• Well-versed in accessibility standards.
• Working knowledge of Adobe Creative Suite, Claude, and GPT.
• Familiar with HTML, JavaScript, CSS, and Chrome developer tool.
• Familiar with technical limitations and emerging technologies.
• Thrives in a lively, fast-paced environment and able to juggle multiple projects with competing deadlines.
• Highly organized with precise attention to detail.
• Strong communication skills to effectively present concepts and solutions.
• Experience with Workfront or similar project management system.
• Familiarity with After Effects, 3D, video, or prototyping a plus.

Responsibilities

• Concept and design marketing campaigns across AT&T digital platforms.
• Design modular web pages that communicate marketing hierarchy and support the customer journey while telling the story of complex products and offers.
• Produce strong creative following established AT&T brand guidelines and ensure every design reinforces and elevates the brand through consistent visuals.
• Composite and retouch multiple images into a single new environment.
• Partner with producers, strategists, AT&T marketers, design and copy leads, and copywriters to ensure creative supports both client and business needs.
• Ensure comps translate into great online experiences by working closely with the content implementation team and performing visual QA.
• Advocate for growth in design by contributing to the evolution of AT&T design systems and best practices.
• Create, organize, and manage the device and accessory catalog images and oversee fellow designers’ work.
• Mentor and guide digital designers and support the associate creative director as needed.

Skills

UX design

UI design

image compositing

typography

wireframes

accessibility

communication

project management

AI image editing

brand guidelines

Education

Bachelor’s degree or equivalent experience in design, art, communications, or marketing

Tools

Figma

Photoshop

Firefly

Adobe Creative Suite

Claude

GPT

Chrome DevTools

After Effects

Job description

This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.

Lead Digital Experience Designer

is responsible for conceptualizing and designing visual marketing solutions from concept to finish. They lead design decision-making to uphold a consistent look and feel on att.com. The role requires a solid understanding of content design, user experience, and mobile-first design as well as a passion for staying current with the latest AI tools and design trends. This is not a print role.

Primary Responsibilities

• Concept and design marketing campaigns across AT&T digital platforms.
• Design modular web pages that communicate marketing hierarchy and support the customer journey while telling the story of complex products and offers.
• Produce strong creative following established AT&T brand guidelines and ensure every design reinforces and elevates the brand through consistent visuals.
• Composite and retouch multiple images into a single new environment.
• Partner with producers, strategists, AT&T marketers, design and copy leads, and copywriters to ensure creative supports both client and business needs.
• Ensure comps translate into great online experiences by working closely with the content implementation team and performing visual QA.
• Advocate for growth in design by contributing to the evolution of AT&T design systems and best practices.
• Create, organize, and manage the device and accessory catalog images and oversee fellow designers’ work.
• Mentor and guide digital designers and support the associate creative director as needed.

Core requirements & competencies

• Bachelor’s degree or equivalent experience in design, art, communications, or marketing.
• Five+ years of ad agency or in-house agency digital experience.
• Strong digital portfolio including web pages, UI, beautifully crafted graphic design, image compositing, and type layout.
• Expert knowledge of Figma and Photoshop, including Firefly.
• Skilled retoucher who can also leverage AI tools for image alteration.
• Comfortable using Chrome DevTools, specifically Inspect mode.
• Robust typography skills and a strong understanding of composition, light, and color.
• Ability to build wireframes.
• Well-versed in accessibility standards.
• Working knowledge of Adobe Creative Suite, Claude, and GPT.
• Familiar with HTML, JavaScript, CSS, and Chrome developer tool.
• Familiar with technical limitations and emerging technologies.
• Thrives in a lively, fast-paced environment and able to juggle multiple projects with competing deadlines.
• Highly organized with precise attention to detail.
• Strong communication skills to effectively present concepts and solutions.
• Experience with Workfront or similar project management system.
• Familiarity with After Effects, 3D, video, or prototyping a plus.

Our Lead UI Designer jobs earn between $143,800.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining Our Team Comes With Amazing Perks And Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver LeaveAdditional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours

40

Time Type

Regular

Location

El Segundo, California

Salary Range

$143,800.00 - $215,800.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.